Instagram has announced a significant update to its Reels feature, extending the maximum video length from 90 seconds to three minutes. This change marks a notable evolution in Instagram's short-form video strategy.
The platform has increased the maximum length of Reels by double, moving from the previous limit of 90 seconds to a new cap of three minutes. This extension maintains Instagram's commitment to short-form content while providing creators with more flexibility.
Instagram emphasizes that despite this extension, their primary focus remains on short-form video content rather than long-form videos. This update represents a balanced approach between maintaining the platform's core short-form identity while addressing creator needs.
Creator-Driven Update
The decision to extend Reel duration comes in response to significant creator feedback. Instagram acknowledged that the previous 90-second limit was often too restrictive for storytelling purposes. The extended duration aims to provide creators with additional creative freedom while maintaining the essence of short-form content.
The update is currently live, allowing creators to immediately begin uploading longer Reels up to the new three-minute maximum length.
