Meta Expands WhatsApp Ads to Link Click-to-Message with Status Updates

September 16, 2025 at 5:08:52 AM

Meta Expands WhatsApp Ads to Link Click-to-Message with Status Updates

Meta is expanding WhatsApp advertising by enabling advertisers to use click-to-message ads that link to WhatsApp Status updates instead of direct message chats. This enhancement builds on the WhatsApp Status ads introduced in June, which show promotions between full-screen updates from friends. Advertisers can now combine click-to-message ads from Facebook and Instagram with WhatsApp Status placements, directing users to chat with businesses on WhatsApp.

Key Features and Impact

  • Ads appear in the Updates tab, separate from personal chats and calls.
  • This integration aims to boost engagement on WhatsApp, which has 100 million U.S. users.
  • The effectiveness of click-to-message ads could strengthen Meta's overall connection strategies.

Limitations

  • WhatsApp Status ads are not yet available in all regions, restricting access for some advertisers.

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