Meta has rolled out a new 4:5 aspect ratio option for static feed ads across Facebook and Instagram, offering advertisers a more immersive format to capture user attention.
Key Features and Benefits
Higher Click-Through Rate (CTR): The new format shows a 10% higher CTR compared to traditional 1:1 or 1.91:1 images.
Improved Performance: During testing, advertisers experienced a 5-13% improvement in CTR with the 4:5 ratio.
Wide Availability: The feature is accessible to all advertisers, across all industries and regions.
Placement Specific: Currently available for Facebook and Instagram Feed placements.
Preview Option: Advertisers can preview their ads in the new format using the Ad Preview tool.
Impact for Advertisers
This update provides a new tool for marketers to enhance their ad performance. The taller image format allows for more immersive content, potentially leading to better engagement and conversion rates.
Advertisers are encouraged to test this new aspect ratio against their current formats to determine its effectiveness for their specific campaigns and audiences.
