A new 4:5 aspect ratio for static feed ads is now available, offering a 10% higher CTR compared to 1:1 or 1.91:1 images. This more immersive format led to a 5-13% improvement in CTR during tests. The feature is accessible to all advertisers across all industries and regions, provided the ad runs in FB and IG Feed placements. Advertisers can preview the ad in the Ad Preview. More details are in the first comment.
Automating ad strategies through Google Sheets is the future of marketing. Google Sheets, being powerful, accessible, and free, is perfect for budget-friendly automation. Today, launching new ads directly from Google Sheets is possible with the use of scripts and custom formulas, streamlining workflows and ensuring adherence to complex naming conventions. However, this is just the beginning of a journey filled with potential.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.