Meta Introduces 4:5 Aspect Ratio for Static Feed Ads
4 months ago
A new 4:5 aspect ratio for static feed ads is now available, offering a 10% higher CTR compared to 1:1 or 1.91:1 images. This more immersive format led to a 5-13% improvement in CTR during tests. The feature is accessible to all advertisers across all industries and regions, provided the ad runs in FB and IG Feed placements. Advertisers can preview the ad in the Ad Preview. More details are in the first comment.