Meta has rolled out Target Frequency controls for auction-based advertising campaigns, extending the feature beyond its previous reservation-only availability.
New Feature Details
Target Frequency now available for:
- Awareness campaigns
- Engagement campaigns
- Auction-based campaigns
- Weekly frequency control
- Lifetime budget campaigns
Implementation Requirements
Campaign must meet:
- Minimum 7-day duration
- Lifetime budget setting
- Disabled Advantage campaign budget
- No bid control restrictions
- Auction-based buying type
Control Options
Two frequency management choices:
- Target Frequency (New)
- Controls average weekly views
- Builds consistent audience exposure
- Maintains specified impression levels
- Frequency Cap
- Sets maximum view limits
- Controls average impression frequency
- Manages time-based exposure
Strategic Implications
The update enables:
- More precise audience reach
- Controlled exposure building
- Enhanced frequency management
- Improved campaign optimization
- Better audience engagement control
