Meta is expanding its advertising options by introducing ads in Threads, a rapidly growing social app with over 300 million monthly active users. Starting today, eligible advertisers globally can utilize the Threads feed for their campaigns, which will be enabled by default for new campaigns using either Advantage+ or Manual Placements. Advertisers can opt out of the Threads feed through Manual Placements.
Initially, ads will be tested with a limited number of advertisers in select markets, with plans to expand based on the results of these tests. Advertisers can easily extend their existing image ads to Threads without needing additional creative resources, simply by checking a box in Ads Manager. The ads will appear between content in the Threads home feed for a small percentage of users.
To ensure a positive user experience, Meta is implementing brand safety and suitability standards similar to those on Facebook and Instagram. Advertisers will have access to an inventory filter that allows them to control the sensitivity of the content their ads appear alongside. Users will also have controls to manage their ad experience, including options to skip, hide, or report ads they find unappealing.
Meta is committed to maintaining brand safety on Threads, ensuring that ads do not appear next to content that violates its Community Standards. The introduction of ads will be closely monitored to balance user engagement and ad relevance, with ongoing adjustments based on user feedback and engagement metrics.
