Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

April 11, 2025 at 4:35:25 AM - Trending πŸ”₯

TL;DR Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

A new feature, Conditional Formatting, has been introduced in Meta Ads Manager, allowing users to apply formatting directly within the platform, rather than only in the 'Ads reporting' tool. This update enables quick identification of top and low-performing ads.

To use this feature, click the arrow next to the column name and select 'Conditional formatting.' A window will open for creating new rules with the following options:

  • IF column: Choose from 'Cost per result', 'Purchase ROAS', CPM, CTR, and CPC.
  • For event: Select 'All events' or specific individual events.
  • Is: Apply conditions such as 'Greater than', 'Greater than or equal to', 'In range', 'Less than', 'Less than or equal to', and 'Not in range'.
  • Apply color: Choose from colors like 'Red', 'Yellow', 'Green', or 'Blue'.

After saving, users can add more rules or finalize the report, resulting in a colorful analysis based on minimum and maximum values. This update enhances the reporting experience in Meta Ads Manager.

Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

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Bram Van der Hallen
Bram Van der Hallen

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Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
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