Google launches AI Mode for shopping with new virtual try-on feature using personal photos

May 21, 2025 at 3:42:49 AM - Trending 🔥

TL;DR Google introduces AI Mode for shopping, combining Gemini AI and the Shopping Graph with over 50 billion product listings updated hourly. It offers personalized visual browsing, smart filtering, and an agentic checkout that tracks prices and completes purchases via Google Pay. A new virtual try-on feature lets users upload photos to see how clothes fit, powered by a custom image model, rolling out soon in the U.S.

Google launches AI Mode for shopping with new virtual try-on feature using personal photos

Google has introduced a new AI Mode for shopping that enhances the online shopping experience with advanced visuals, smart guidance, and reliable product data. This mode integrates Gemini capabilities with Google's extensive Shopping Graph, which contains over 50 billion product listings refreshed hourly, to help users find inspiration, narrow down choices, and make informed decisions.

AI Mode Shopping Features

AI Mode offers a personalized browsing experience by showing visually appealing product panels tailored to user preferences. It can perform simultaneous searches (query fan-out) to refine product suggestions based on specific needs, such as weather suitability or travel requirements. This dynamic interface updates in real-time, helping shoppers discover relevant products and brands. These features will be available in the U.S. soon.

AI Mode Shopping Features

Agentic Checkout for Price Tracking and Easy Purchase

Once users decide on a product, the new agentic checkout feature allows them to track prices by setting preferences like size, color, and budget. When a price drop occurs, shoppers receive notifications and can complete purchases seamlessly through Google Pay, with Google handling cart addition and checkout securely on the merchant’s site. This feature will also roll out in the U.S. in the coming months.

Agentic Checkout for Price Tracking and Easy Purchase

Virtual Try-On Using Personal Photos

Addressing the challenge of visualizing clothing online, Google’s virtual try-on technology lets shoppers upload a photo of themselves to virtually try on billions of apparel items from the Shopping Graph. Powered by a custom image generation model, it accurately represents how different fabrics and styles fit and drape on the user’s body and pose. This feature is launching in Search Labs in the U.S., allowing users to try on shirts, pants, skirts, and dresses, save looks, or share them for feedback.

Virtual Try-On Using Personal Photos

Together, these innovations aim to make online shopping more interactive, personalized, and convenient by combining AI-driven search, price tracking, and immersive virtual try-on capabilities.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Revamps URL Structure Documentation for Better Search Performance

Google Revamps URL Structure Documentation for Better Search Performance

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Search Console now tracks AI Mode data affecting traffic metrics Trending ️‍🔥

Google Search Console now tracks AI Mode data affecting traffic metrics

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Launches Audio Overviews in Search Labs for Easier Result Consumption

Google Launches Audio Overviews in Search Labs for Easier Result Consumption

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Retires Seven Structured Data Features to Streamline Search Results

Google Retires Seven Structured Data Features to Streamline Search Results

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
AI Marketing Insights from Google I/O 2025 on Smarter Search Tools

AI Marketing Insights from Google I/O 2025 on Smarter Search Tools

AI Google I/O +1 more
Think with Google
Think with Google

Official Source

Official Source

Think with Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta AI launches new AI video editing feature for easy creative video transformations

Meta AI launches new AI video editing feature for easy creative video transformations

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Removes Robots.txt Guidance for Translated Pages in Documentation Update

Google Removes Robots.txt Guidance for Translated Pages in Documentation Update

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Ahrefs logo

Ahrefs

SEO tools to boost traffic and rank higher

SEO
Surfer SEO logo

Surfer SEO

SEO content creation and optimization made easy

SEO
Sitebulb logo

Sitebulb

Efficient website crawler for better SEO audits

SEO
Screpy logo

Screpy

AI-Powered SEO and Web Analysis Simplified

SEO
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Answer the Public logo

Answer the Public

Unlock Consumer Insights for Content Creation

SEO
SEO Writing AI logo

SEO Writing AI

AI-powered SEO content in 1 click

SEO
Thunderbit logo

Thunderbit

No-code AI apps and automations for business users

Workflow Automation

Get Featured Here

Showcase your tool in this list.

Contact Us