Google has launched the August 2025 spam update, starting at 9:00 AM Pacific Time, affecting search results worldwide across all languages. The rollout will span several weeks, aiming to improve search quality without revealing specific targeted tactics. Such multi-week rollouts are typical for major updates, enabling Google to monitor impacts and make adjustments.
The update focuses on enhancing search quality but does not disclose which spam tactics are targeted. The gradual rollout allows for careful observation and fine-tuning.
Google advises website owners to follow established quality and spam policies since the exact behaviors targeted remain unclear. During the rollout, fluctuations in rankings and traffic are expected, and reactive changes should be avoided.
Spam updates are part of Google's ranking system and occur multiple times annually alongside core updates. Websites that comply with Google's policies are expected to perform well once rankings stabilize. Ongoing updates on the rollout will be provided by Search Engine Journal.
