Google launches December 2025 core update

Google announced the rollout of the December 2025 core update on Thursday around 12:25 pm ET, with the process expected to take up to 3 weeks. This update aims to improve the surfacing of relevant, satisfying content across all types of sites. It is the third core update of 2025, alongside a spam update earlier in the year. Recent volatility in search rankings, noted by the SEO community, aligns with this update, which Google had previously hinted was imminent.