Google's annual report highlights the most popular search trends of 2024, showcasing a variety of topics that captured global interest throughout the year.
Top Trending Sports Moments
Major sporting events dominated searches, with “Copa América” and the “UEFA European Championship” leading globally. Usher emerged as the top trending musician in the U.S. after his halftime performance, while the recipe for “Olympics chocolate muffins” gained popularity following a viral moment with swimmer Henrik Christiansen.
Top Trending News Moments
Interest in elections surged, particularly with the “U.S. Election” being the most searched news topic. Prominent figures like Donald Trump and Kamala Harris were among the top trending individuals.
Top Trending Pop Culture Moments
In pop culture, “Inside Out 2” was the most searched movie, and “Not Like Us” by Kendrick Lamar topped the music charts globally. A viral video prompted many to search for the meaning of “demure.”
Trends in Search Technology
Innovative search methods emerged this year, with users frequently employing Lens and Circle to Search for tasks like translation and shopping. The combination of text and images in searches became popular, enhancing user understanding. On Google Maps, Italy’s Arena di Verona and Las Vegas’ Sphere were the most searched locations.
For a comprehensive view of all top trends, Google offers global trending lists for 2024 and insights into trends across over 200 U.S. metropolitan areas.
