Semrush, the SEO tool, has acquired Third Door Media, the parent company of Search Engine Land. This acquisition includes all of Third Door Media’s brands: SMX – Search Marketing Expo, MarTech.org and the MarTech Conference, and Digital Marketing Depot.
Impact on Search Engine Land
- Mission Continuity: Search Engine Land will continue its mission to inform and educate on search marketing developments.
- Content and Coverage: The platform will maintain its coverage of breaking news, insights, trend analysis, and helpful content.
- Community Support: The combined resources of Semrush and Search Engine Land aim to enhance support for the search marketing community.
Personnel and Events
- Editorial Leadership: The current editorial team, including the Editorial Director, Paid Media Editor Anu Adegbola, and long-time contributor Barry Schwartz, will remain in place.
- Upcoming Events: SMX Next is scheduled for Nov. 13-14, with future announcements expected for SMX – Advanced, Next, and Master Classes.
Press Release Highlights
- Acquisition Announcement: Semrush announced the acquisition of Third Door Media on October 16, 2024.
- Strategic Benefits: The acquisition aims to enrich resources, content, and industry insights for marketers. Third Door Media’s brands will continue to operate as standalone entities.
- Industry Impact: This merger brings together two leaders in digital marketing and SEO, providing marketers with enhanced resources and insights.
Statements from Leadership
- Andrew Warden, CMO at Semrush: Emphasized the expansion of content and educational offerings and the commitment to inspiring and equipping digital marketers.
- Chris Elwell, Founder of Third Door Media: Highlighted the alignment in missions and the potential to enrich digital marketing education and content offerings.
Forward-looking Statements
The press release includes forward-looking statements about future events and performance, subject to risks and uncertainties as detailed in Semrush's SEC filings. These statements are based on current information and are not guaranteed to be achieved.
For further details, the press release directs readers to Semrush's Investor Relations page and the SEC’s website. Media contacts for Semrush and Third Door Media are provided for additional inquiries.
