Adobe Acquires Semrush for 1.9 Billion to Boost Brand Visibility with AI
Adobe is acquiring Semrush for $1.9 billion to boost its Digital Experience portfolio, focusing on brand visibility and SEO amid generative AI growth. Semrush’s generative engine optimization complements Adobe’s Experience Manager and Analytics. The deal, approved by both boards, is expected to close in early 2026 after regulatory and stockholder approvals. Integration will provide marketers better brand insights across AI and traditional channels.
