LinkedIn Ads Revenue Attribution Report Now Allows Specific CRM Field Selection

May 30, 2024 at 3:48:31 PM

TL;DR New update for the LinkedIn Ads Revenue Attribution Report allows users to choose specific CRM fields for revenue data, enhancing functionality and accuracy. Previously, reports were over-inflated and less useful due to unclear revenue sources. Now, users can create fields for Net New Revenue, like Monthly or Yearly Recurring Revenue, to exclude existing business and gain a clear view of new revenue driven by LinkedIn Ads, aiding better decisions.

LinkedIn Ads Revenue Attribution Report Now Allows Specific CRM Field Selection

LinkedIn Ads Revenue Attribution Report has received a significant update, enhancing its functionality and accuracy.

Users can now select specific fields from their CRM for the report to pull revenue data. This addresses previous challenges in understanding revenue sources, such as distinguishing between existing clients and renewals, which often lead to overinflated reports.

Key Features of the Update:

  • Customizable Fields: Users can create dedicated fields for Net New Revenue, such as:
    • New Client - Monthly Recurring Revenue
    • New Client - Yearly Recurring Revenue

By using these fields in both the CRM and LinkedIn Ads Revenue Attribution report, existing business can be excluded, providing a clearer view of new revenue driven by LinkedIn Ads.

Benefits:

  • Accurate Revenue Attribution: Helps understand the true impact of LinkedIn ads.
  • Informed Decision Making: Facilitates better business and campaign decisions.

This update significantly enhances the value of the LinkedIn Revenue Attribution Report, making it a crucial tool for marketing insights and business intelligence.

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