LinkedIn Ads Revenue Attribution Report Now Allows Specific CRM Field Selection

The new feature allows you to choose a specific field from your CRM for the report to pull the revenue data. This enhances both the functionality and accuracy of the report by enabling you to create dedicated fields for Net New Revenue, such as:

• New Client - Monthly Recurring Revenue
• New Client - Yearly Recurring Revenue

This helps in excluding existing business and provides a clear view of how LinkedIn Ads drive new revenue.

To use the new feature in the LinkedIn Ads Revenue Attribution Report, follow these steps:

1. Create dedicated fields in your CRM for Net New Revenue, such as 'New Client - Monthly Recurring Revenue' or 'New Client - Yearly Recurring Revenue'.
2. Select these specific fields in the LinkedIn Ads Revenue Attribution Report to pull the revenue data.

By doing this, you can exclude existing business and gain a clear view of how LinkedIn Ads drive new revenue.

The new feature is important because it addresses previous challenges in understanding revenue in the Attribution Report, such as:

• Distinguishing between existing clients and new clients
• Excluding existing renewals

This resulted in over-inflated reports and limited the report's usefulness. With the new feature, you can now create dedicated fields for Net New Revenue, providing a clear and accurate view of how LinkedIn Ads drive new revenue. This makes the LinkedIn Revenue Attribution Report an incredibly valuable tool for understanding the true impact of your LinkedIn ads and making better-informed business and campaign decisions.