Kuvio is an enterprise e-commerce data platform designed to optimize your ad spend by calculating per-order business value in real time. By focusing on the metrics that truly matter, Kuvio helps you maximize profitability across all your marketing channels. This innovative tool integrates seamlessly with your existing marketing platforms, enabling you to drive growth and make data-driven decisions.

Features

• Real-Time Profit Measurement: Measure and validate order-level profit in real time.
• Comprehensive Insights: Report on profit across channels, campaigns, and products to drive marketing for real value.
• Profit Optimization: Send your data into your marketing platforms for bid optimization.
• Integration with Ad Tools: Integrates with Google Ads, Facebook Ads, and more to find the most valuable customers.
• Business Intelligence: Feed marketing data into your business intelligence systems.
• Google Data Studio: Visualize all your data in Google Data Studio.
• API and Data Warehouse: Feed data to your data warehouse or backend system.
• Google Analytics: Upload advertising cost data to Google Analytics.
• Google Sheets: Upload all your marketing data to Google Sheets.
• Dashboards & Reports: Create comprehensive dashboards and reports with all your marketing data.
• Server-to-Server Integration: Ensure no transaction is missed with server-to-server integration.

Use Cases

• Marketing Campaign Optimization: Optimize your marketing campaigns against the business values that really matter, such as profit margins, predicted returns, and lifetime value.
• Performance Marketing: Make profit bidding and reporting the default way of working for performance marketing.
• Business Intelligence: Integrate marketing data into your business intelligence systems for deeper insights.
• Real-Time KPI Monitoring: Use real-time KPIs to power daily, weekly, and monthly performance reviews.
• Ad Spend Efficiency: Optimize your ad spend across all sales channels to maximize profitability.