Google has rolled out a new feature for Google Analytics 4 (GA4) users: the Realtime Pages report. This update provides website and app owners with immediate insights into user activity on their digital properties.
Key Features of the Realtime Pages Report
- Live Page View Data: Shows which pages are currently being viewed on your website or app.
- Active User Count: Displays the number of users on each page in real-time.
- 30-Minute Window: Provides data for the last 30 minutes of activity.
Report Structure
The Realtime Pages report is divided into two main sections:
1. Summary Cards
- Key Metrics Card: Displays total Views and Active users in the last 30 minutes.
- Bar Graph Card: Shows Active users per minute over the last 30 minutes.
2. Page Path and Screen Class Table
- Lists all website pages and app screens.
- Sorted by number of Views and Active users.
- Includes metrics for Views and Active users for each page/screen.
Accessing the Report
To view the Realtime Pages report:
- Sign in to Google Analytics.
- Select 'Reports' from the left menu.
- Click on 'Realtime pages'.
Benefits for Users
This new report offers several advantages:
- Identify Popular Content: Quickly see which pages are attracting the most attention.
- Assess Marketing Campaigns: Measure the immediate impact of marketing efforts.
- Troubleshoot Issues: Rapidly detect and address website or app problems.
Current Limitations
It's important to note that:
- The report is not customizable at this time.
- Comparisons and filters are not supported in this version.
The Realtime Pages report enhances GA4's capabilities for real-time analytics, allowing marketers and website owners to make more informed, immediate decisions based on user behavior. This feature is particularly valuable for monitoring live events, product launches, or breaking news situations where instant data is crucial.
