Google is putting agentic tools in Ads and Analytics to help marketers manage their increasing workload while optimizing campaign performance. These AI-powered capabilities aim to reduce manual effort while improving results as consumers engage across search, social, streaming, and shopping platforms.
New Agentic Capabilities Coming to Google Platforms
Building on the success of their conversational experience in Google Ads—which has been used by over half a million advertisers to create higher quality Search campaigns since its introduction two years ago—Google will soon expand agentic capabilities across Google Ads and Google Analytics.
These AI tools will assist marketers with various tasks:
- Onboarding and campaign creation
- Reporting and troubleshooting
- Campaign optimization
The agentic tools learn from multiple inputs including expansive datasets, landing pages, assets, and real-time performance to help eliminate guesswork in achieving business goals.
Google Ads Agentic Expert
In Google Ads, the agentic expert will provide personalized recommendations for both new and existing campaigns, including:
- Keyword suggestions
- Creative recommendations
- Implementation assistance
This AI assistant can even suggest multiple tailored ad groups with assets specifically themed around related products or services to drive better results.
Google Analytics Data Expert
For Google Analytics users, the new data expert will:
- Proactively display insights and trends
- Enable easier data exploration with simple visuals
- Help troubleshoot campaign issues
- Support improved decision-making and performance
Marketing Advisor: AI Agent in Chrome
Google is also developing Marketing Advisor, an AI agent that operates directly within the Chrome browser to help advertisers manage marketing tasks across different platforms. After installation, marketers can connect their Google account and Google Ads campaigns, allowing Marketing Advisor to understand their specific goals.
Key Features of Marketing Advisor
Marketing Advisor functions as a side panel in the browser, offering precise, step-by-step guidance on relevant web pages. It goes beyond simply answering questions via text or voice by:
- Proactively helping advertisers run assessments
- Identifying strategies across their entire business
- Recommending and applying strategies across multiple business lines
- Offering insights like seasonal trends for specific product categories
The tool is particularly effective when working across Google properties—including Google Ads, Help Center, Google Analytics, websites, and CMS systems—enabling marketers to diagnose campaign problems or discover growth opportunities.
Marketing Advisor can streamline complex multi-site tasks such as tagging, identifying missing tags, and offering to install them with advertiser permission.
Google plans to begin rolling out Marketing Advisor later this year.
