Amiya Prakash

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Google updates Keyword Planner with regional and device forecast views and grouped ideas

Google updates Keyword Planner with regional and device forecast views and grouped ideas

4 months ago

Google updated its keyword planner tool to include forecast views by region and device/platform, allowing users to see search share breakdowns by city, state, DMA, and municipality. This helps with more precise budgeting and targeting for multi-location or geo-focused campaigns. Grouped keyword ideas remain available. The update may have rolled out quietly or be limited to some accounts.

Google Ads Updates Location Targeting with Bulk Add Feature

Google Ads Updates Location Targeting with Bulk Add Feature

8 months ago

Google Ads has updated its interface for selecting ad running times in specific regions, adding a button for bulk location addition. The Advanced Location option has been removed from the side panel, creating workflow challenges and making radius targeting more time-consuming. Although the bulk feature is available, users find it less efficient, as it requires navigating through campaign settings instead of accessing location targeting directly.

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