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2 months ago
Google updated its keyword planner tool to include forecast views by region and device/platform, allowing users to see search share breakdowns by city, state, DMA, and municipality. This helps with more precise budgeting and targeting for multi-location or geo-focused campaigns. Grouped keyword ideas remain available. The update may have rolled out quietly or be limited to some accounts.
6 months ago
Google Ads has updated its interface for selecting ad running times in specific regions, adding a button for bulk location addition. The Advanced Location option has been removed from the side panel, creating workflow challenges and making radius targeting more time-consuming. Although the bulk feature is available, users find it less efficient, as it requires navigating through campaign settings instead of accessing location targeting directly.
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