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7 months ago
Google updated its keyword planner tool to include forecast views by region and device/platform, allowing users to see search share breakdowns by city, state, DMA, and municipality. This helps with more precise budgeting and targeting for multi-location or geo-focused campaigns. Grouped keyword ideas remain available. The update may have rolled out quietly or be limited to some accounts.
11 months ago
Google Ads has updated its interface for selecting ad running times in specific regions, adding a button for bulk location addition. The Advanced Location option has been removed from the side panel, creating workflow challenges and making radius targeting more time-consuming. Although the bulk feature is available, users find it less efficient, as it requires navigating through campaign settings instead of accessing location targeting directly.
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