Google Ads Updates Location Targeting with Bulk Add Feature

March 10, 2025 at 4:25:10 AM

Google Ads Updates Location Targeting with Bulk Add Feature

Google Ads has introduced an updated interface for selecting ad running times in specific regions, featuring a new button for "add locations in bulk" to streamline the process.

The "Advanced Location" option has been removed from the side panel, which has created some workflow challenges. The removal means that quick radius targeting and geographical overlap checks now require more time to complete.

While the "Add locations in bulk" feature is available, users are finding it doesn't provide the same efficiency as the previous side panel implementation. Advertisers must now navigate through campaign settings rather than accessing location targeting directly from the side panel.

This interface update represents a significant change to how advertisers manage geographic targeting in their Google Ads campaigns.

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