Google Ads Editor version 2.10 introduces over 20 new features enhancing control, targeting, and creative management for advertisers. Key updates include campaign-level negative keywords in Performance Max for improved targeting precision and support for 9:16 portrait images in Demand Gen image ads, optimizing visuals for full-screen vertical placements on mobile devices. Desktop OS targeting now covers Linux, macOS, Windows 10, and Windows 11, allowing precise audience segmentation by operating system.
The update supports the "Use deep linking" recommendation to improve app user experience by directing users to relevant in-app content. A Landing Page Preview feature for Demand Gen Video ads helps ensure alignment between ad creative and destination. Promotion assets now support barcodes, QR codes, and Terms and Conditions fields. Partial download for extensions speeds up syncing by allowing selective data downloads.
An “Incrementality” column in Search Themes helps prioritize themes that genuinely expand reach. Demand Gen campaigns gain Target CPC bidding strategy support for cost-efficient traffic acquisition. The ADD_APP_CONVERSION_GOAL recommendation optimizes app campaigns by enabling shared conversion goals. AI Max features for Search campaigns include toggles, expanded final URL expansion, ad group-level controls, and feature validation.
Ad Preview URLs are now included in CSV and Google Sheets exports, and Ad Preview is extended to responsive video ads, Demand Gen ads, and Demand Gen Video ads. The Link Checker tool verifies landing URLs across campaigns, identifies broken links, and provides filtering and exporting options. Campaign construction is streamlined with AI-driven asset generation for Performance Max campaigns.
Support for Video Target Frequency 2.0 campaigns allows offline management of brand awareness campaigns with multi-format responsive video ads. Feed Gen (adaptive ad layouts) is available as an opt-in/out setting for Demand Gen image ads, enabling automatic layout adaptation. Platform opt-out in Performance Max campaigns allows bid adjustments to exclude specific device categories.
Customer Retention Goal setting is introduced for Performance Max campaigns to optimize for retaining existing customers. The “Generate vertical videos” option for Video Reach campaigns enables automatic vertical format adaptation of video creatives. Finally, lead form extensions now support optional questions, allowing more flexible lead form configurations.
New Features Overview
| Feature | Description |
|---|---|
| Campaign-level negative keywords | Exclude irrelevant search terms in Performance Max campaigns for better targeting and relevance. |
| 9:16 images support | Portrait images for Demand Gen ads fit full-screen vertical mobile placements. |
| Desktop OS targeting | Target users by Linux, macOS, Windows 10, Windows 11 desktop OS. |
| Use deep linking recommendation | Improve app UX by guiding users to relevant in-app content via deep links. |
| Landing Page Preview | Show landing page screenshot within Demand Gen Video ads. |
| Barcodes in Promotion assets | Add barcodes, QR codes, and Terms and Conditions to promotion assets. |
| Partial download for extensions | Download specific extension types to speed up syncing. |
| Search theme incrementality | Prioritize themes that expand reach with an incrementality column. |
| Target CPC bidding for Demand Gen | Set CPC targets at campaign and ad group levels for Demand Gen campaigns. |
| ADD_APP_CONVERSION_GOAL recommendation | Optimize app campaigns by adding shared conversion goals. |
| AI Max for Search campaigns | Toggle AI Max, control search term matching, brand lists, location targets, and URL expansion. |
| Ad Preview URLs in exports | Include ad preview URLs in CSV and Google Sheets exports. |
| Ad Preview for more ad types | Preview responsive video, Demand Gen, and Demand Gen Video ads. |
| Link Checker tool | Verify landing URLs, identify broken links, and generate reports. |
| Streamlined campaign construction | AI-driven asset generation for Performance Max campaigns. |
| Video Target Frequency 2.0 | Manage brand awareness campaigns with multi-format responsive video ads offline. |
| Feed Gen adaptive layouts | Opt-in/out setting for Demand Gen image ads to adapt layouts automatically. |
| Platform opt-out for Performance Max | Exclude device categories with bid adjustments. |
| Customer Retention Goal setting | Optimize Performance Max campaigns for customer retention. |
| Generate vertical videos setting | Enable vertical video adaptation for Video Reach campaigns. |
| Lead form optional questions | Designate certain lead form questions as optional. |
