The new "Brand" tab in Google Merchant Center Next is now available in Early Access, providing brands with enhanced control over their online presence. Key features include:
- Claim your brand profile: Brands can manage their visibility on Google Search.
- Upload brand images: This allows brands to visually shape customer perceptions.
- Add videos: Brands can showcase content from platforms like YouTube, TikTok, and Instagram.
- Manage descriptions: Brands have the flexibility to narrate their story as they wish.