Revolutionizing Local Marketing with Google Maps Digital Coupons

Google has introduced digital coupons on Maps as a new feature for local marketing. This feature allows businesses to enhance their Performance Max campaigns by making digital coupons directly visible in Maps, which helps customers easily find and redeem great deals while they navigate.

To add digital coupons to Performance Max campaigns, businesses should use Promotion Extensions. This tool allows the integration of in-store redeemable coupons into the campaigns, taking local promotions to the next level.

Digital coupons on Google Maps are important for shoppers because a significant percentage of them, 45%, are actively looking for great deals. Promotions are considered the top factor by these shoppers when making purchasing decisions. By leveraging digital coupons on Maps, businesses can cater to this consumer insight and stay ahead in the market.