Consumer Insight: Shoppers are increasingly seeking out the best deals, with 45% stating that promotions are the primary factor they consider while shopping.
Solution: Google is introducing digital coupons on Maps. This will enhance Performance Max campaigns by making coupons directly visible in Maps, simplifying the process for customers to find and redeem deals.
How to Get Started: Elevate local promotions by adding in-store redeemable coupons to campaigns via Promotion Extensions. This innovative approach to local marketing is set to revolutionize the way consumers shop and businesses advertise.
