"Age Exclusions" are now available in some PMax campaigns, providing advertisers with full control over age targeting. Google Ads has begun rolling out this feature, which allows the exclusion of specific age brackets directly within campaign settings, a significant update from the previous demographic exclusions that were limited to Asset Group Level and only one age range.
This enhancement improves targeting efficiency and budget allocation by enabling advertisers to better control who sees their ads.
To check if this feature is live in your account, follow these steps:
- Go to a PMax campaign.
- Click on Campaign Settings.
- Look for the Age Exclusions section under Brand exclusions.
Note that this feature is part of a gradual rollout, so availability may vary across accounts.
