Age Exclusions feature now available in Google Ads Performance Max campaigns

April 21, 2025 at 5:48:31 AM - Trending πŸ”₯

Age Exclusions feature now available in Google Ads Performance Max campaigns

"Age Exclusions" are now available in some PMax campaigns, providing advertisers with full control over age targeting. Google Ads has begun rolling out this feature, which allows the exclusion of specific age brackets directly within campaign settings, a significant update from the previous demographic exclusions that were limited to Asset Group Level and only one age range.

This enhancement improves targeting efficiency and budget allocation by enabling advertisers to better control who sees their ads.

To check if this feature is live in your account, follow these steps:

  1. Go to a PMax campaign.
  2. Click on Campaign Settings.
  3. Look for the Age Exclusions section under Brand exclusions.

Note that this feature is part of a gradual rollout, so availability may vary across accounts.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
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