Age Exclusions feature now available in Google Ads Performance Max campaigns

April 21, 2025 at 5:48:31 AM - Trending 🔥

Age Exclusions feature now available in Google Ads Performance Max campaigns

"Age Exclusions" are now available in some PMax campaigns, providing advertisers with full control over age targeting. Google Ads has begun rolling out this feature, which allows the exclusion of specific age brackets directly within campaign settings, a significant update from the previous demographic exclusions that were limited to Asset Group Level and only one age range.

This enhancement improves targeting efficiency and budget allocation by enabling advertisers to better control who sees their ads.

To check if this feature is live in your account, follow these steps:

  1. Go to a PMax campaign.
  2. Click on Campaign Settings.
  3. Look for the Age Exclusions section under Brand exclusions.

Note that this feature is part of a gradual rollout, so availability may vary across accounts.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
- Google Ads has launched "Age Exclusions" in Performance Max campaigns, enabling advertisers to exclude specific age grou... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

Featured
PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Ads introduces new chart types for enhanced reporting visualization

Google Ads introduces new chart types for enhanced reporting visualization

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Launches AI Max for Search Campaigns Trending ️‍🔥

Google Launches AI Max for Search Campaigns

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Announces API Roadmap for AI Max Search Campaigns

Google Announces API Roadmap for AI Max Search Campaigns

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Updates 2025 Google Ads API Release Schedule

Google Updates 2025 Google Ads API Release Schedule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us