Google plans to enhance marketing by automatically displaying relevant information from merchants' marketing emails across its platforms, including Search and Shopping, starting April 3, 2025. Businesses will be automatically opted into this feature but can opt out anytime through Merchant Center settings.
Content extraction will occur in two ways: through automatic signup for businesses’ marketing communications and by directly submitting marketing lists to Google’s dedicated email address (marketingemailtogoog@gmail.com)). This initiative aims to showcase promotions, product announcements, and social media links, saving time and ensuring effective brand representation. However, there are concerns regarding brand protection and the potential impact on traffic and revenue.
Content Extraction Details
The content showcased will include:
- Links to primary social media channels
- Highlighted social media content
- Brand images, videos, voice and values
All extracted content will be classified as "Content" under Merchant Center terms, with no additional terms for marketing materials usage. Merchants can opt out of automatic enrollment by adjusting their settings in Merchant Center.
