The Sponsored Brands "Grow brand impression share" campaign goal now includes a new landing page option in the "Product collection" ad format. Advertisers can select at least three products to create a brand landing page, leading shoppers from top-of-search ads to this new page.
This goal maximizes brand visibility on top-of-search by dedicating the entire campaign budget to this placement. It allows advertisers to quickly start campaigns without needing a store, ensuring product discovery through a curated landing page.
Use Case
In the advertising console, advertisers can:
- Select the "Grow brand impression share" campaign goal.
- Choose the "Product collection" ad format.
- Opt for the "New landing page" to showcase selected products.
Goals and Ad Format
- Goal Card: Align campaign goals with business objectives.
- Ad Format Card: Pick products to advertise, and a landing page will be created to showcase them.
Top-of-Search Ads
Ads appear prominently on top-of-search. Advertisers can use theme targeting and vCPM bid recommendations to scale their reach. For example, a $20 vCPM bid could be equivalent to a $1 CPC bid, depending on ad viewability and clickability.
Eligibility
- Who can use it?: Vendors and registered sellers
- Where to access?: Advertising console and Amazon Ads API
