Amazon has introduced performance alerts for ASINs, allowing users to receive email notifications when specific metrics fluctuate. Users can set up custom alerts to monitor product performance, such as receiving notifications for a drop in sales by a certain percentage.
Alert Configuration
Users can create:
- Up to 5 alert groups
- Up to 5 conditions within each group
- Up to 10 ASINs monitored per group
- Alerts tracking changes Day-over-Day (DoD), Week-over-Week (WoW), or Month-over-Month (MoM)
Performance Criteria
The alerts can be customized to track various performance metrics, including:
- Sales
- Units ordered
- Page views
- Featured offer percentage
This update enhances brands' visibility and control over their products' real-time performance. There is a suggestion for Amazon to consider adding metrics like Order Session Percentage in future updates.
