Isaac Gross | Swipe Insight

Amazon Adds ASIN Search Feature to Business Reports

4 months ago

Amazon has introduced a new ASIN search bar in its Business Reports, enhancing functionality for sellers using Seller Central. Sellers can now filter Business Report data by entering up to 100 ASINs at once in the "By ASIN Reports" section. This feature allows quicker access to ASIN-specific data, eliminating the need for offline filtering and improving efficiency for ad hoc analysis. However, it is not available in the By Date Sales and Traffic report.

Amazon Rolls Out Non-Stackable Coupons for Sellers

5 months ago

Amazon Sellers

Amazon has introduced a feature allowing sellers to make their coupons non-stackable, addressing concerns about inventory control and pricing strategies. This targets the combination of coupons with percentage-off promotions, while deals remain stackable. Sellers faced issues with rapid inventory depletion from stacked discounts. The update offers sellers more control over promotions and helps prevent unintended deep discounts.

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Discover CVR of Any Amazon Product Using Product Opportunity Explorer

6 months ago

Amazon Sellers

To see the conversion rate (CVR) of any product on Amazon using first-party data, enter the ASIN in the Product Opportunity Explorer and check "Product Metrics" for the number of clicks in the past 30 days. Then, on the product's Amazon page, find the "xx+ bought in past month" figure. Divide units sold by clicks to get the CVR. This method uses only Amazon's data without third-party tools.

Maximize Amazon Traffic: Use Search Volume-Impressions Ratio for Keyword Optimization

9 months ago

Amazon Ads

To boost traffic on a specific Amazon keyword, examine the Search Volume to Impressions ratio in Search Query Performance. This reveals the keyword's search volume and your product's impressions. If the search volume is 45,166 and impressions are 23,339, it shows 21,827 shoppers didn't see your product when searching this keyword. This keyword should be targeted more aggressively to improve visibility. The ratio also factors in PPC impressions, providing more impressions per search.

Amazon Auto Campaigns: Add Top Keywords to Manual Campaigns Now

10 months ago

Amazon Sellers

New feature in Amazon Auto Campaigns allows users to select high-performing search terms and add them as keywords to any manual campaign advertising the same Asin. Users can choose the ad group, decide the keyword type (Exact, Phrase, or Broad), and set their bid. Additionally, Amazon now offers the option to negate the search term in the original ad group, demonstrating their understanding of sellers' strategies.