To boost traffic on a specific Amazon keyword, examine the Search Volume to Impressions ratio in Search Query Performance. This ratio allows you to see the search volume for a specific keyword and the impressions your product is getting.

For instance, if the search volume is 45,166 and the Asin Count Impressions are 23,339, it implies that 21,827 shoppers who searched this keyword did not see your product. This suggests that there is potential to increase traffic and organic ranking by pursuing this keyword more aggressively.

However, if the search volume is 7,061 and the Asin Count Impressions are 7,613, it means you're getting more than one impression per search, indicating less opportunity for growth.

The Search Volume to Impressions ratio is a simple way to assess keyword visibility, determine if there's more potential to exploit, and decide whether to increase PPC efforts for more impressions.