Amazon has introduced a new ASIN search bar in its Business Reports, enhancing the functionality for sellers using Seller Central.
New Feature Details:
- Sellers can now filter Business Report data by entering ASINs
- Up to 100 ASINs can be searched at once
- The feature is available in the "By ASIN Reports" section
How to Access:
- Log in to Seller Central
- Navigate to Reports -> Business Reports
- Select any "By ASIN Reports" from the left navigation pane
- Use the new Search by ASIN toolbar to find specific ASINs
Benefits for Sellers:
- Quicker access to ASIN-specific data
- Eliminates the need to download reports for offline filtering
- Improves efficiency for ad hoc analysis
Current Limitations:
- The search feature is not available in the By Date > Sales and Traffic report
This update streamlines the process of accessing ASIN-specific data within Amazon's Business Reports. It represents a step towards more user-friendly seller tools, with the possibility of further updates in the near future.
