Amazon Sellers

Amazon Adds ASIN Search Feature to Business Reports

September 11, 2024 at 5:03:14 AM

TL;DR Amazon has introduced a new ASIN search bar in its Business Reports, enhancing functionality for sellers using Seller Central. Sellers can now filter Business Report data by entering up to 100 ASINs at once in the "By ASIN Reports" section. This feature allows quicker access to ASIN-specific data, eliminating the need for offline filtering and improving efficiency for ad hoc analysis. However, it is not available in the By Date Sales and Traffic report.

Amazon Adds ASIN Search Feature to Business Reports

Amazon has introduced a new ASIN search bar in its Business Reports, enhancing the functionality for sellers using Seller Central.

New Feature Details:

Sellers can now filter Business Report data by entering ASINs
Up to 100 ASINs can be searched at once
The feature is available in the "By ASIN Reports" section

How to Access:

Log in to Seller Central
Navigate to Reports -> Business Reports
Select any "By ASIN Reports" from the left navigation pane
Use the new Search by ASIN toolbar to find specific ASINs

Benefits for Sellers:

Quicker access to ASIN-specific data
Eliminates the need to download reports for offline filtering
Improves efficiency for ad hoc analysis

Current Limitations:

The search feature is not available in the By Date > Sales and Traffic report

This update streamlines the process of accessing ASIN-specific data within Amazon's Business Reports. It represents a step towards more user-friendly seller tools, with the possibility of further updates in the near future.