A new method for determining the Conversion Rate (CVR) of any product on Amazon has been uncovered, using only first-party data from the e-commerce giant. This approach provides sellers with valuable insights without relying on third-party estimation tools.
The Step-by-Step Process
Access the Product Opportunity Explorer on Amazon
Enter the ASIN (Amazon Standard Identification Number) of the product you're interested in
Click on the ASIN and navigate to "Product Metrics"
Note the number of clicks the product received in the last 30 days
Visit the product's page on Amazon and find the "xx+ bought in past month" information
Calculate the CVR using the formula: Units Sold / Clicks
Units Sold / Clicks = CVR
Why This Matters
This method offers several advantages to Amazon sellers:
- Utilizes first-party data, potentially increasing accuracy
- Provides real-time information
- Eliminates the need for potentially costly third-party tools
- Allows for quick competitive analysis
Limitations to Consider
While this approach offers valuable insights, users should be aware that:
- The "xx+ bought in past month" figure is an estimate
- Click data is limited to a 30-day window
- Seasonal variations may affect the accuracy of short-term data
Implications for Amazon Sellers
This simple yet effective method for calculating CVR can help sellers:
- Benchmark their products against competitors
- Identify high-performing products in their niche
- Make more informed decisions about inventory and marketing strategies
As the e-commerce landscape continues to evolve, sellers who can leverage such insights may gain a competitive edge in the marketplace. This method provides the CVR for any ASIN on Amazon without relying on third-party tools.
