Amazon Auto Campaigns: Add Top Keywords to Manual Campaigns Now

To add well performing search terms from Amazon Auto campaigns to manual campaigns, follow these steps:

1. Navigate to the search Terms tab in your Auto campaign.
2. Select well performing Keywords using either your own filter or Amazon's Suggested Keywords filter.
3. Choose an ad group that contains the Asin you're advertising.
4. Decide whether to add the keyword as Exact, Phrase, or Broad match.
5. Set your bid for the newly added keyword.

Amazon now provides the option to negate the search term in the original ad group of your Auto campaigns. This allows sellers to prevent the search term from triggering ads in that specific ad group, which is a strategy that some sellers may want to employ.

The option to negate search terms in Amazon Auto campaigns is significant because it reflects the Amazon Ads team's understanding of seller strategies. By offering this option, Amazon acknowledges that sellers have different preferences and strategies—some may want to negate a search term to refine their ad targeting, while others may choose not to. This flexibility allows sellers to tailor their advertising approach more effectively.