The new lead generation ads (beta) by Amazon allow businesses not selling on Amazon to capture customer interest directly through ads. These ads enable customers to sign up for information without leaving the website they are on, ensuring a seamless experience.
How It Works
Customers can engage with the ads and sign up for information directly within the ad creative, without being redirected. This allows them to continue their activities without interruption.
Ad Placement
These ads appear across various locations including the Amazon homepage, product detail pages, Twitch, IMDb, and third-party websites. Placements are automatically selected and optimized based on targeting tactics to drive desired outcomes.
Amazon Ads leverages its vast network and billions of signals to help brands engage with new shoppers. This feature is particularly beneficial for businesses not selling on Amazon, enabling them to grow their customer base using Amazon's rich data.
Getting Started
To participate in this beta, contact your PDM for details. These ads can be accessed via the Ad console or through platforms like Optmyzr and Fluency, which have updated features to support lead generation.
