Amazon Launches Sponsored Display Lead Gen for Non-Selling Businesses
5 months ago
Amazon's new lead generation ads (beta) help brands not selling on Amazon capture leads instantly. Customers can sign up directly in the ad without leaving their current website. Ads appear across Amazon, Twitch, IMDb, and third-party sites, optimized based on targeting tactics. This feature leverages Amazon's network to help businesses grow their customer base. To join, contact your PDM or use platforms like Optmyzr and Fluency.