Amazon's new lead generation ads (beta) help brands not selling on Amazon capture leads instantly. Customers can sign up directly in the ad without leaving their current website. Ads appear across Amazon, Twitch, IMDb, and third-party sites, optimized based on targeting tactics. This feature leverages Amazon's network to help businesses grow their customer base. To join, contact your PDM or use platforms like Optmyzr and Fluency.
New Canva Connect allows users to seamlessly link Canva with Amazon Ads, enabling import/export of brand content and pre-moderation to meet Amazon standards. This beta product simplifies content creation and enhances efficiency. Canva's new tools like Magic Expander and Background Remover support collaboration. Amazon Ads Partners interested in beta access should reach out for more information.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Amazon Ads highlighted its investment in entertainment and advertising at an upfront event. It underscored its commitment to entertainment with investments in series and movies featuring top stars. The event stressed Amazon's focus on content quality and the accessibility of its ad platform for all brands. With a reach of 175 million users, Amazon's ad platform provides potent insights and engagement opportunities. New ad formats were introduced to enhance engagement and conversion rates.
Amazon Ads Upfronts is happening tomorrow, featuring a blend of celebrity talent, Amazon executives, video content, and customer stories. It will present the most significant content announcements for 2024 and 2025.
The event will be live-streamed on May 14 at 9:30 EST.
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