Prime Video Ads is a platform that allows brands to connect with audiences through premium content. Amazon invests in creating high-quality content via Prime Video and Amazon MGM Studios to achieve this.
The upfronts are annual events where TV networks, streaming services, and media companies showcase their content lineups to advertisers. Advertisers then negotiate and sign deals, committing to a specific ad spend. Amazon will present at the upfronts in 2024 for the first time, showcasing its top content offerings and ad solutions.
Amazon's media portfolio includes properties such as Prime Video, Twitch, Wondery, IMDb, Fire TV, and Amazon Music. These services provide customers access to a wide range of premium content, from TV shows to live sports games.
The upfronts are essential to advertisers as streaming and linear TV continue to help them reach large audiences. The supply for premium content is limited, encouraging advertisers to secure ad spots. Attendees of upfront presentations include advertisers, media buyers, marketers, journalists, and TV and streaming industry professionals.
Amazon also offers a range of ad products and formats, including sponsored ads, display ads, video ads, audio ads, and custom and out-of-home ads. They provide insights and planning tools, measurement and analytics, technology and services, and cater to various industries.
This event will serve as the platform for Amazon's significant content announcements for 2024 and 2025. The event's live stream will be available on May 14th at 9:30 am EST.
