DV360 has unveiled several significant updates to its YouTube advertising capabilities, introducing new features for improved campaign management and content control.
YouTube Pause Ads Integration with Instant Deals
YouTube Pause Ads are being rolled out to all YouTube Instant deals customers. This new feature enables DV360 advertisers to engage Connected TV audiences through premium display ads that appear during video pauses, offering a non-disruptive advertising experience with high visibility.
Enhanced Content Theme Exclusions
Google has expanded content control options for YouTube and Google Video Partners. The new content theme exclusions feature allows advertisers to prevent their ads from appearing alongside specific themes including:
- Religious content
- Political content
- Mature gaming content
- Sensitive news
- Health-related content
This enhancement provides advertisers with more precise control over their brand safety settings and content adjacency.
Advanced YouTube Frequency Management
DV360 has enhanced its Target Frequency optimization capabilities for YouTube brand awareness campaigns. The platform now offers:
The new monthly frequency targeting option allows advertisers to set goals between 4 and 8 impressions over a four-week period. This addition complements the existing weekly frequency optimization feature, enabling advertisers to build cumulative frequency more effectively while minimizing overexposure.
The system helps optimize user-level brand awareness while reducing excessive ad delivery and media waste, leading to more efficient campaign performance.
