Starting in March 2025, Google will introduce inventory source controls for Demand Gen, allowing advertisers to select where their ads appear across YouTube, Discover, Gmail, and the Google Display Network (GDN). Currently, Demand Gen accesses a video-eligible subset of GDN through Google Video Partners, but in April 2025, it will expand to include image inventory, reaching over 90% of the global internet population across 3 million sites and apps.
Changes in Demand Gen
- Renaming: Google Video Partners will be renamed to Google Display Network to reflect the expanded inventory.
- Opt-in Settings: The opt-in setting will transition from the line item level to the ad group level for increased flexibility. Existing Google Video Partner opt-ins will be migrated to GDN opt-ins for all ad groups under the Demand Gen line item. Advertisers can opt out by unchecking the respective options at either level.
Important Dates
- March 2025: Launch of inventory source controls, renaming of Google Video Partners to GDN, and migration of opt-in settings.
- April 2025:
- Demand Gen campaigns with video assets will continue serving on GDN.
- Demand Gen campaigns with image assets will begin serving on GDN.
Campaign Management
These changes aim to streamline campaign management and enhance the use of both image and video ads for broader reach and improved results. Advertisers can view performance for video ads served on GDN by segmenting by inventory source, with reporting expanding to include image ads starting in April 2025.
Required Actions
No action is needed if Demand Gen line items are opted into Google Video Partners with image ads. To prevent image ads from serving on GDN, advertisers can opt out by unchecking "Google Display Network" at the ad group level.
Setting Preferences
To manage ad serving preferences:
- Prevent both image and video ads: Uncheck "Google Display Network" at the ad group level.
- Prevent image ads only: Separate video and image ads into different ad groups within the same line item. Check "Include Google Display Network" for video ads and ensure it is unchecked for image ads.
