Starting in June 2024, Google Merchant Center will automatically separate supplement feeds connected to multiple primary feeds into different listings. This change significantly impacts merchants targeting various countries using similar languages. Previously, merchants could enhance their product data using a single Google Sheet linked to multiple primary feeds. However, with the new update, each supplement feed associated with numerous primary feeds will now be listed separately.
Reason for the Change
This adjustment is likely due to the recent introduction of a feed label update, which complicates the management of merchants' feeds and influences their activities. The details of this update were complex and not immediately apparent, leading to limited discussion at the time.
Implications
- Merchants targeting multiple countries with similar languages must adjust their feed management strategies.
- The change adds complexity to managing product data across different regions.
