Guide to Adding Shopify Pixel Google Ads Conversion Tracking

To add Google Ads conversion tracking to Shopify, follow these steps:

1. Get your conversion ID and label from Google Ads by navigating to Goals > Conversions > Summary and creating a new conversion action for your website.
2. Copy the event snippet code provided by Google Ads to a temporary text file for later use.
3. In Shopify, go to Settings > Customer Events and add a custom pixel, naming it as you prefer (e.g., Google Ads Conversion).
4. Edit the Shopify pixel code with the conversion ID and label from Google Ads.
5. Save and connect the pixel in Shopify, accepting the terms and conditions.

Remember to replace the placeholder IDs in the provided code with your actual Google Ads conversion ID and label. The code snippet should look like this:

// Created by FeedArmy V1.04
const script = document.createElement('script');
script.setAttribute('src', 'https://www.googletagmanager.com/gtag/js?id=AW-YourConversionID');
script.setAttribute('async', '');
document.head.appendChild(script);

window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-YourConversionID', {'allow_enhanced_conversions':true});

// ... Additional event subscription and data setting code ...

After setup, test the tracking by waiting for a sale to confirm it's tracked in Google Ads as a conversion.

The Shopify Pixel is a tracking code that allows Shopify merchants to track customer events and conversions on their online store. It works by adding a custom JavaScript code snippet to the Shopify settings, which then sends conversion data to Google Ads when a customer completes a checkout.

The pixel code includes event subscriptions that trigger when specific actions occur, such as a completed checkout. It captures relevant transaction details like transaction ID, value, and currency, and sends this data to Google Ads for conversion tracking purposes.

The Shopify Pixel has been verified to work for merchants who have enabled Checkout Extensibility, ensuring accurate tracking of conversions originating from Google Ads.

Testing Google Ads conversion tracking on Shopify's checkout thank you page is not straightforward due to sandbox mode limitations. Tools like Google Tag Assistant or GTM Preview Mode won't work in this environment. While using console.log to check data is an option, it's often considered unnecessary effort.

The recommended approach is to simply wait for a sale to occur. If the sale comes from an ad click, it should be tracked in Google Ads as a conversion. Alternatively, any sale should trigger Google Ads to show that the code is detected, confirming the tracking is operational.

Using Shopify Pixel over Enhanced Conversions might be preferred by some merchants for a few reasons:

• Privacy concerns: Some merchants may not want to rely on AI or additional data processing that comes with Enhanced Conversions, preferring to track only factually verified conversions.
• Simplicity: Shopify Pixel provides a straightforward method for tracking conversions without the need for additional configurations required by Enhanced Conversions.
• Compatibility: As of the knowledge cutoff date, Enhanced Conversions are not supported with the Shopify Pixel method, so merchants looking for a compatible solution with their current Shopify setup might opt for the Pixel method.

However, if Enhanced Conversions are important for a merchant's advertising strategy, it is recommended to use the additional scripts version that supports Enhanced Conversions.