Google Merchant Center is updating its conversion tracking capabilities. The platform will now track conversion events beyond those attributed to clicks on Shopping free listings. This expanded tracking includes conversions from clicks on Search web results and other sources.

According to Google, this change aims to improve conversion data reporting and enhance the Google shopping experience for products. With this broader tracking, merchants may gain more comprehensive insights into how their products perform across various Google platforms.

Managing Your Preferences

To stop Google from tracking conversion data in Merchant Center, you can:

• Disable the conversion setting in Merchant Center or Shopify.
• Unlink your Google Analytics and Merchant Center accounts.

This update reflects Google's efforts to provide more detailed data to merchants while also respecting their preferences for data collection and usage.