Google Merchant Center Broadens Conversion Tracking Scope

July 01, 2024 at 7:29:23 PM - Trending 🔥

Google Merchant Center Broadens Conversion Tracking Scope

Google Merchant Center is updating its conversion tracking capabilities. The platform will now track conversion events beyond those attributed to clicks on Shopping free listings. This expanded tracking includes conversions from clicks on Search web results and other sources.

According to Google, this change aims to improve conversion data reporting and enhance the Google shopping experience for products. With this broader tracking, merchants may gain more comprehensive insights into how their products perform across various Google platforms.

Managing Your Preferences

To stop Google from tracking conversion data in Merchant Center, you can:

  • Disable the conversion setting in Merchant Center or Shopify.
  • Unlink your Google Analytics and Merchant Center accounts.

This update reflects Google's efforts to provide more detailed data to merchants while also respecting their preferences for data collection and usage.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Merchant Center now allows selection of accepted payment methods

Google Merchant Center now allows selection of accepted payment methods

Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Expands Product Studio to 15 Additional Countries

Google Expands Product Studio to 15 Additional Countries

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured
Google Unveils 4 Smart Shopping Features for Last-Minute Holiday Buyers

Google Unveils 4 Smart Shopping Features for Last-Minute Holiday Buyers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads updates Personalized Advertising Policy for clarity and organization

Google Ads updates Personalized Advertising Policy for clarity and organization

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
How to Perform a Google Ads Audit That Actually Drives Results

How to Perform a Google Ads Audit That Actually Drives Results

Marketing Auditor
Marketing Auditor

Verified Sponsor

Verified Sponsor

Marketing Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Introduces New Dating and Companionship Ads Policy with Certification Program

Google Introduces New Dating and Companionship Ads Policy with Certification Program

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
Whatagraph logo

Whatagraph

Effortlessly consolidate and report marketing data

Reporting

Get Featured Here

Showcase your tool in this list.

Contact Us