Google Merchant Center Launches AI-Powered Video Generation in Product Studio

October 08, 2024 at 5:43:08 AM - Trending πŸ”₯

TL;DR Google has introduced an AI-powered video creation tool in Product Studio for Merchant Center to simplify product video production. It transforms product images into dynamic videos with customizable themes, headlines, audio, and product highlights, aligning with the merchant's brand. Videos can be used in Google Ads, websites, and other channels. Available in Merchant Center and the Google & YouTube app in Shopify, it's currently limited to US merchants.

Google Merchant Center Launches AI-Powered Video Generation in Product Studio

Google has introduced a new AI-powered video creation tool in Product Studio for Merchant Center, aiming to simplify product video production for merchants.

Key Features:

  1. AI-Driven Creation: Transforms existing product images into dynamic videos.
  2. Customization Options:
    • Select video themes
    • Add custom headlines
    • Include audio
    • Highlight product attributes
  3. Brand Alignment: Videos are customized to match the merchant's brand.
  4. Versatile Usage: Generated videos can be used in Google Ads, websites, and other marketing channels.
  5. Accessibility: Available in Merchant Center and the Google & YouTube app in Shopify.

Requirements and Availability:

  • Merchants must have branding information (colors and logo) set up in Merchant Center.
  • Currently limited to US merchants, with plans for expansion.

How to Use:

  1. Access Product Studio in Merchant Center.
  2. Select the product for video creation.
  3. Choose a video theme and customize elements.
  4. Generate the video (process may take up to 10 minutes).

This update aims to help merchants create professional-quality product videos efficiently, potentially enhancing their marketing capabilities across various platforms.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

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