Google has introduced a new AI-powered video creation tool in Product Studio for Merchant Center, aiming to simplify product video production for merchants.
Key Features:
- AI-Driven Creation: Transforms existing product images into dynamic videos.
- Customization Options:
- Select video themes
- Add custom headlines
- Include audio
- Highlight product attributes
- Brand Alignment: Videos are customized to match the merchant's brand.
- Versatile Usage: Generated videos can be used in Google Ads, websites, and other marketing channels.
- Accessibility: Available in Merchant Center and the Google & YouTube app in Shopify.
Requirements and Availability:
- Merchants must have branding information (colors and logo) set up in Merchant Center.
- Currently limited to US merchants, with plans for expansion.
How to Use:
- Access Product Studio in Merchant Center.
- Select the product for video creation.
- Choose a video theme and customize elements.
- Generate the video (process may take up to 10 minutes).
This update aims to help merchants create professional-quality product videos efficiently, potentially enhancing their marketing capabilities across various platforms.
