Google has introduced a streamlined business verification system in Merchant Center Next, significantly simplifying the account verification process for merchants and agencies.
The updated verification process now allows businesses to validate their accounts through a simple email-based system. Users can complete verification by receiving a verification code via their business email address and entering it into Merchant Center Next.
This new verification method represents a significant advancement over traditional verification approaches, which previously required:
- Webmaster verification
- HTML tag implementation
- Google Tag Manager configuration
The simplified verification process delivers several important advantages for businesses and agencies. The new system eliminates the need for direct website access, making it particularly valuable for agencies and freelancers managing client accounts.
The streamlined approach also accelerates the setup process by removing the delays typically associated with DNS or HTML verification methods. This enhancement makes the platform more accessible for eCommerce businesses looking to establish their presence on Google Shopping.
The new verification system provides a more user-friendly alternative for businesses that previously encountered challenges with traditional verification methods. This update streamlines the onboarding process for Merchant Center Next, making it more accessible for all users, regardless of their technical expertise.
