Google Marketing Solutions team has launched a new offering called Merchant Excellence for Partners, a Looker Studio dashboard built on Google Cloud technology that helps merchants optimize their product data and performance across Google Ads and Merchant Center accounts.
Key Benefits
The new solution empowers merchants to:
- Optimize their product data
- Reduce disapprovals
- Drive auction performance
- Benchmark against top retailers
- Maximize overall performance
By implementing the recommendations provided through this dashboard, merchants can achieve significant improvements in several areas:
- Better offer quality
- Fewer disapprovals
- Increased advanced feature adoption
- Enhanced auction performance
Solution Components
The Ads OneShop project includes two complementary solutions:
Advanced Commerce Insights Tool (ACIT) - A monitoring dashboard focused on product lifecycle
Merchant Excellence for Partners (MEX4P) - A best-practices dashboard specifically designed for Google Merchant Center (GMC) accounts
This new offering represents Google's continued commitment to providing merchants with data-driven tools to improve their e-commerce performance and maximize their results on Google's platforms.
