Google Marketing Solutions has introduced Causmos, a new open-source web application designed to automate Causal Impact analyses for marketing campaigns.
Built on Google Cloud, Causmos offers seamless integration with multiple data sources:
- Google Ads
- Google Analytics
- Google Sheets
- CSV file upload support
Technology Overview
The solution operates on Google Cloud App Engine and utilizes user credentials for secure data access and analysis. Its automated workflow handles:
- Data gathering
- Validation processes
- Comprehensive reporting
Functionality
Causmos employs a sophisticated comparative analysis approach:
- Measures observed KPI values post-intervention
- Generates predicted values for scenarios without intervention
- Calculates the true causal effect by analyzing the difference
Accessibility
The platform emphasizes user-friendly operation with:
- No coding requirements
- Automated analysis processes
- Streamlined data integration
- Open-source availability
This tool represents Google's commitment to making advanced marketing analytics accessible to professionals without technical expertise, while maintaining the robustness of causal impact analysis methodologies.
