TikTok and CTS EVENTIM Unveil Ticket Sales Partnership

TikTok has announced an expanded in-stream ticket sales partnership with CTS EVENTIM, a European ticket giant. This partnership allows creators on TikTok to display ticket sales links when they post a video by selecting from the events listed in the CTS EVENTIM database. Viewers can then tap through to the CTS EVENTIM website to make a purchase directly from the TikTok app.

To use the TikTok ticket sales feature with CTS EVENTIM, creators on TikTok can add ticket sales links to their videos by selecting from the events in the CTS EVENTIM database. Once a link is added, viewers can tap on it to be directed to the CTS EVENTIM website, where they can complete their ticket purchase without leaving the TikTok platform.

TikTok is considered a critical avenue for music promotion because:

• Research has shown that TikTok users are increasingly likely to discover and share new music content on the platform.
• Record labels are adapting to TikTok trends, with some even changing the names of their songs to align with these trends.
• TikTok is hosting its own real-life concerts, further emphasizing its role in music discovery and industry presence.

These factors contribute to TikTok's growing influence in the music industry and its ability to connect artists with fans.