Social Media | Swipe Insight

YouTube launches A/B title testing and AI analytics in Studio for creators

13 hours ago

YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.

Meta Expands WhatsApp Ads to Link Click-to-Message with Status Updates

1 days ago

Meta Ads WhatsApp

Meta is expanding WhatsApp ads by letting click-to-message ads link to WhatsApp Status updates instead of direct chats. This builds on June's WhatsApp Status ads, which show promotions between friends' updates. Advertisers can combine ads from Facebook and Instagram with WhatsApp Status, directing users to business chats. Ads appear in the Updates tab, separate from personal chats, to boost engagement among 100 million U.S. users.

Reddit Launches Pro Tools for Publishers to Share and Track Content

6 days ago

Reddit introduces Reddit Pro tools for publishers to share and track content across its 110M+ daily users. Features include article insights, auto-import via RSS, and AI-powered community recommendations. Beta testing with publishers like The Atlantic and NBC News is open, aiming for global access next year. An improved in-app article reading experience also launches to boost engagement and discussion.

Google Ads Monthly Slides with AI Insights

Featured

Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

LinkedIn Introduces Post Send and Save Data for Enhanced Content Planning

6 days ago

LinkedIn is introducing new analytics features: “Saves” and “Sends.” Saves track how many users bookmark a post, providing insights into what content is valued by the audience. Sends indicate how often a post is shared via private messages, reflecting rising engagement through direct messaging. These metrics will enhance content performance tracking and inform future strategies for creators and brands on the platform, which has 1.2 billion members.

OpenAI unveils AI-powered hiring platform to rival LinkedIn by mid-2026

7 days ago

OpenAI LinkedIn

OpenAI is creating an AI-powered hiring platform launching mid-2026 to connect businesses and workers, competing with LinkedIn. It will include a track for small businesses and local governments. OpenAI will offer AI fluency certifications aiming to certify 10 million Americans by 2030, supporting White House AI literacy efforts amid concerns about AI disrupting jobs.

Instagram and Facebook launch new creator marketplace and discovery APIs

7 days ago

Meta Ads Instagram

Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.

Reddit replaces member count with visitors and contributions to show real activity

7 days ago

Reddit is replacing subreddit member counts with two new metrics: Visitors, showing unique users visiting in the past seven days, and Contributions, counting posts and comments made in that time. This change highlights active participation rather than subscriber totals, reflecting real-time engagement and meaningful community activity, as many users post without being members. This update emphasizes Reddit's focus on genuine conversations.

Meta adds new Instagram follow metric for advertisers with custom insights

8 days ago

Meta Ads Instagram

Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.

Snapchat Launches Imagine Lens for AI-Powered Snap Creation and Editing

9 days ago

Snapchat

Snapchat introduces the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps using text prompts. Available exclusively to Lens+ and Snapchat+ Platinum subscribers, it enables sharing creations with friends, Stories, or outside Snapchat. This new feature builds on Snapchat's AI innovation, enhancing creativity for its community of over 400 million users engaging with Gen AI Lenses.