Social Media | Swipe Insight

YouTube unveils new ad options and features at 2025 BrandCast event

4 hours ago

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

TikTok Enhances Accessibility with Alt Text, Color Contrast, and Bold Text Features

1 days ago

TikTok

TikTok is enhancing accessibility features, such as alternative text for photos, enabling creators to add descriptions. New features include increased color contrast and bold text support for better readability. Existing tools like auto-generated captions and dark mode are also available. In honor of Global Accessibility Awareness Day, TikTok highlights creators advocating for disability awareness and aims to foster inclusivity for all users.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

TikTok Launches AI Alive to Animate Photos in Stories

2 days ago

TikTok

TikTok launches AI Alive, a feature that animates still images into videos for TikTok Stories. This tool enables creators to enhance storytelling by turning static photos into engaging short videos with movement and effects. Users can access AI Alive via the Story Camera, select a photo, and use editing tools to create animated content. The feature includes safety checks to prevent policy violations and ensures transparency with AI-generated labels.

YouTube removes revert to original feature and updates midroll ad system

7 days ago

YouTube

YouTube will remove the revert to original feature in its Studio editor, impacting tools like blur and trim. Creators should download videos before editing or use Google Takeout. Major changes to midroll ads will start on May 12, 2025, introducing a feedback system for ad placement and allowing a combination of manual and automatic ad slots. Creators can opt out of automatic additions by adjusting settings in the earn tab before the deadline.

Reddit Pro Launches New Profile Tools to Enhance Business Engagement

7 days ago

Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.

LinkedIn Introduces AI Job Search for Personalized Career Discovery

8 days ago

LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.

LinkedIn updates post embed feature with cleaner design and video previews

9 days ago

LinkedIn has launched an updated post embed feature with a cleaner design, compact previews, and real-time engagement metrics. Users can embed the full post, a shortened version, or just the video. Currently, embedding multi-photo posts or reposts with commentary is not available. This update allows users to repurpose LinkedIn content on third-party sites, benefiting B2B creators and journalists. It also drives more traffic back to LinkedIn.

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

9 days ago

TikTok TikTok Ads

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Fined in Europe for Violating User Data Transfer Regulations

11 days ago

TikTok Data Protection

TikTok has been fined €530 million ($341 million) by the Irish Data Protection Commission for violating GDPR regulations regarding the transfer of European user data to China. This fine results from an investigation into unauthorized data transfers. TikTok argues that it has implemented measures, including Project Clover, to address these concerns and claims the ruling does not reflect its current data protection efforts. The company plans to appeal the decision.