Social Media | Swipe Insight

Meta expands Threads ads to all global users with new formats and controls

1 days ago

Meta is expanding ads on Threads to all global users next week after initial rollout last spring. Threads has 400M+ monthly users and offers new ad formats, controls, and brand safety features. Ads use Meta’s AI and integrate with existing campaigns, appearing natively in Threads feeds. Account management is simplified, and third-party brand safety verification is available, helping businesses connect with engaged communities.

X Releases Core Algorithm Code

2 days ago

X (Twitter)

Elon Musk published X's AI-driven "For You" feed algorithm code to boost user engagement by personalizing content. The feed combines posts from followed accounts and AI-recommended posts based on recent activity. The algorithm limits repeated posts from the same creators and penalizes excessive posting. While new user time spent is up, Musk admits the algorithm "sucks," and usage is declining amid competition from Meta's Threads.

Top-Notch Google Ads Audit Tool

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Instagram expands Your Algorithm control to all English users for Reels customization

9 days ago

Instagram

Instagram now lets all English-speaking users manually customize their Reels by adding or removing topics via a slider icon, showing related video examples. This may reduce usage since AI recommendations boost engagement. Users want control but rarely use it. In 2026, users can pick three top interests to tailor feeds. This aligns with wider social media trends to address algorithm concerns but may not greatly change behavior.

WhatsApp Introduces Member Tags, Text Stickers and Event Reminders for Group Chats

15 days ago

WhatsApp has launched new features for group chats: member tags, text stickers, and event reminders. Member tags let users define their roles, useful in larger chats. Text stickers allow users to turn any text into a sticker and add it directly to sticker packs. Event reminders help participants remember important dates for group events. These updates complement existing features like large file sharing and voice chats.

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Meta to Acquire AI Startup Manus

24 days ago

AI Meta

Meta is acquiring Chinese AI startup Manus to boost AI integration across its platforms. Manus, based in Singapore, creates AI agents that perform tasks independently and outperform OpenAI's DeepResearch. Meta plans to operate and sell Manus services and integrate them into its products. Manus relocated to Singapore to avoid Sino-U.S. tensions. Financial terms were not disclosed.

YouTube tests image posts in Shorts feed to boost creator storytelling

1 months ago

YouTube

YouTube is testing image posts in the Shorts feed, allowing creators to share up to 10 images to tell stories. These image posts, created via the "Create" button, may appear alongside short videos, similar to TikTok and Instagram. YouTube plans to update creators about adding music to these posts. This move aligns Shorts with other platforms, reducing differences among them.

Instagram Tests New Feature for Watching Reels on TV with Friends

1 months ago

Instagram

Instagram is testing a TV feature that lets users watch reels from creators on Amazon Fire TV with friends. Users can install the app, sign in, and add up to five accounts for personalized content. Reels will be grouped into channels based on interests. Future updates may include using phones as remotes and shared feeds. Content adheres to PG-13 standards for safety, especially for younger viewers, with improvements based on user feedback.

Meta AI Glasses Update Enhances Conversation Clarity in Noisy Environments

1 months ago

AI Meta

Meta AI glasses receive a software update that improves conversation clarity in noisy environments. The v21 update features conversation focus, amplifying voices during chats, and a music experience that lets users request songs based on their surroundings. This update is available for Early Access Program users of Ray-Ban Meta and Oakley Meta glasses in the US and Canada. Users can adjust voice amplification levels and enjoy personalized playlists through Spotify.

WhatsApp launches new holiday features including missed call messages and AI image updates

1 months ago

WhatsApp's new holiday features include missed call messages allowing voice or video notes instead of voicemails, emoji reactions during voice chats, and speaker spotlight in group video calls. Meta AI enhancements improve image creation and animation for chats and status. A new media tab on desktop helps organize files, and link previews are cleaner. Status stickers and interactive questions on Channels boost engagement.