Social Media | Swipe Insight

X Officially Rolls Out New Parody Account Labels

1 days ago

X has launched a mandatory labeling system for parody and fan accounts, featuring a jester's hat icon. This update aims to enhance user experience by clearly distinguishing between official accounts and parody accounts, addressing confusion among users. The change responds to challenges like impersonation incidents linked to blue verification checkmarks, which affected brand trust. The jester's hat icon will help users identify parody content more easily.

TikTok Enhances Studio App with Post Scheduling Integration

4 days ago

TikTok

TikTok has enhanced its TikTok Studio by adding a post scheduling feature, improving content management for creators and businesses. This integration marks a significant upgrade, providing a more comprehensive platform. TikTok Studio offers robust management tools, including analytics and monetization features, serving as a hub for managing TikTok presence. The tool is accessible globally and available for download through app stores.

TikTok unveils 2025 What's Next Trend Report focusing on Brand Chem for marketers

5 days ago

TikTok

TikTok's What’s Next Trend Report 2025 focuses on Brand Chem, highlighting how brands engaged authentically with the community in 2024. It emphasizes collaboration with creators and outlines three Trend Signals: Brand Fusion, Identity Osmosis, and Creative Catalysts. These trends encourage brands to adapt to evolving consumer values, leverage AI, and create varied, authentic content to enhance engagement and connection.

TikTok Launches New "Content Check" Feature for Guidelines Compliance

5 days ago

TikTok

TikTok has launched "Content Check," a feature that lets creators verify their content against Community Guidelines before posting. Users can scan for potential violations, receiving results within 24 hours. If violations are found, TikTok may remove the post or limit its visibility. Creators must edit and resubmit content to comply. The system retains previous content check preferences, but passing the check does not guarantee permanent posting rights.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Meta Offers EBay Listings on Facebook Marketplace to Comply With EU Antitrust Order

5 days ago

Retail Media Meta

Meta Platforms Inc. will publish eBay listings on Facebook Marketplace to comply with a €798 million EU antitrust order. The test will occur in Germany, France, and the US, allowing users to browse eBay listings while completing transactions on eBay. Despite these changes, Meta disagrees with the EU's ruling and is appealing it. The EU's order mandates compliance within 90 days, following a crackdown on Big Tech by former competition chief Margrethe Vestager.

YouTube Tests New Method for Creating Shorts from Longer Videos

6 days ago

YouTube

YouTube has launched a feature allowing creators to extract and publish segments from long-form content as standalone 16:9 videos. The 'Create a video highlight' option is found in YouTube Studio Desktop, enabling creators to isolate specific segments. This feature is currently available to a small group of selected creators, limited to English-language videos, and can only be accessed through the desktop version.

Trending ️‍🔥

Meta to Revise Content Moderation Policies Allowing More Political Content on Platforms

7 days ago

Snapchat Partners with Wpromote to Measure Attention in AR Campaigns

7 days ago

Snapchat

napchat collaborated with Wpromote and Lumen to study the impact of AR campaigns on attention and brand performance. The analysis of 38 campaigns showed that AR Lenses significantly enhance attention, leading to higher brand awareness and association compared to non-interactive ads. AR encourages slower, deliberate decision-making, resulting in better engagement and conversion rates.

Instagram Launches Facebook Page Mention Integration

8 days ago

Facebook Instagram

Instagram has introduced a feature allowing users to tag Facebook Pages in their posts, enhancing cross-platform visibility and engagement. This functionality strengthens connections between Instagram and Facebook, supporting Meta's goal of seamless integration. It enables businesses and creators to enhance their presence on both platforms.