Facebook is enhancing its Feed, search, and navigation to simplify content creation and discovery. The Feed will have a cleaner layout for easier access to photos and videos, with popular features displayed prominently. Search results will be shown in a grid layout with a new full-screen viewer. Content creation tools are redesigned for ease of use, and commenting will be streamlined. Profile updates will help users connect with friends who share similar interests.
Instagram now lets users share any public Story to their own Stories with credit to the original creator, expanding beyond just tagged Stories. This aims to simplify sharing, promote original creators, and reduce aggregator accounts. With only 20% of creators posting, Instagram hopes this boosts content creation and engagement, benefiting brands despite some misuse concerns.
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Facebook Marketplace is launching its first Holiday Shop for the 2024 season, featuring unique and affordable gifts curated by real people. Young adults are increasingly searching for items like fashion and electronics. The shop includes collections such as Gametime Gifts, Family Finds, Tech Collection, and Vintage Gems. Users can access the Holiday Shop by searching in the Marketplace tab of the Facebook app and ensuring their app is updated.
Facebook and Instagram are enhancing account support and security. A new support hub centralizes tools for reporting issues and accessing help, including an AI assistant for personalized support. AI improvements have decreased account hacks by over 30%. The recovery process is now simpler with better options and trusted device recognition. Additional safety features like Security Checkup and Two-Factor Authentication are also available.
New Instagram API features include five new Insights metrics: Reels Skip Rate, Repost Counts for media and account, Instagram Profile Visits for advertisers, and updated views for crossposted Reels. Content Publishing API now supports deleting media and creating Trial Reels with login options. Collaboration API adds endpoints to fetch and accept collaboration invites for posts, Reels, and Stories, enhancing content management and partnerships.
YouTube introduces Expressive Captions on Android, enhancing Live Caption by adding tone, volume, and environmental cues to captions. This AI-driven feature captures emotions and sounds like sighs or applause, making captions more expressive and accessible, especially for live or social content without pre-loaded captions. Available in the U.S. on Android 14+, it works across apps and offline, improving accessibility and user experience.
Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.
WhatsApp has launched a new app for Apple Watch, enabling users to manage chats without their iPhone. Features include call notifications, reading full messages, sending written and voice messages, and quick emoji reactions. Users will see clearer images and more chat history. The app ensures privacy with end-to-end encryption and is available for Apple Watch Series 4 or later with watchOS 10. Future updates will be based on user feedback.
Facebook Group admins can now change their groups from private to public while ensuring member privacy. This update allows for greater visibility and growth opportunities. Admins will be notified of the change and have a three-day review period. Past content remains private, and member lists are protected. New content will be public, and members will be notified of the change. Groups can revert to private, maintaining privacy for past content and member lists.
