Social Media | Swipe Insight

Meta moves Threads from threads.net to threads.com with new web features

17 hours ago

Meta is moving Threads from threads.net to threads.com this week, adding features to enhance the web experience. Users can now see custom feeds at the top of the page, access liked and saved posts easily, and customize their display with new column options. They can copy Threads posts as images for sharing on other apps and upload follow lists from other platforms to connect with others on Threads, benefiting both creators and casual users.

European Commission Fines Meta and Apple for Data Consent Violations Under DMA

1 days ago

Compliance Monitoring Meta

The European Commission fined Meta €200 million and Apple €500 million for breaching data consent regulations and anti-steering obligations under the Digital Markets Act. Meta's 'Consent or Pay' model did not provide users a compliant choice for less personalized services, and Apple restricted app developers from informing users about alternatives outside its App Store. Both companies must comply within 60 days or face penalties.

Google Introduces AI Overviews in YouTube Search for Enhanced Video Discovery

1 days ago

AI Overviews YouTube

Google is introducing AI features to YouTube search, similar to those in Google Search. A new video results carousel will appear for specific queries, using AI to highlight relevant video clips. This aims to enhance content discovery, particularly for product searches or location inquiries. The feature is currently being tested with a small group of YouTube Premium members in the US for certain English queries, allowing users to provide feedback.

WhatsApp Launches Advanced Chat Privacy for Enhanced Message Protection

1 days ago

WhatsApp offers end-to-end encryption for messages and calls, along with features like disappearing messages and chat lock. The new "Advanced Chat Privacy" setting blocks chat exports, auto-downloads, and AI usage of messages, enhancing protection in sensitive discussions. This feature is particularly useful in groups with less familiar members. Users can activate it by tapping the chat name, and it is rolling out in the latest WhatsApp version.

Top-Notch Google Ads Audit Tool

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LinkedIn Launches Qualified Leads Optimization to Enhance Ad Targeting and ROI

2 days ago

Qualified Leads Optimization helps focus on leads likely to convert into paying customers, improving revenue efficiency and ROI. It targets high-intent accounts in B2B marketing, essential for proving ROI. Users can define lead quality through their systems and connect with LinkedIn Campaign Manager via the Conversions API, achieving a 39% decrease in cost per qualified lead. Eftsure reports a 20% decrease in cost per SQL since using this feature, which is now available to all customers.

YouTube Introduces Gift Combos and Expands Auto-Dubbing Feature

2 days ago

YouTube

YouTube has launched features for creators, including a gift combo feature that allows viewers to send multiple gifts during live streams, enhancing engagement and revenue. Limited-time birthday gifts celebrate YouTube's 20th anniversary. Best practices for maximizing gifts include expressing gratitude and engaging with viewers. The auto-dubbing feature is now available to all YouTube Partner Program creators. Updates to mid-roll ads aim to optimize ad opportunities.

Instagram Launches Edits App for Easy Video Creation on Mobile Devices

2 days ago

Instagram

Instagram has launched Edits, a video editing app that simplifies video creation on mobile. It provides tools for longer camera capture, project management, and high-quality exports without watermarks. Features include a frame-accurate timeline, auto-captions, and AI image animation. Edits integrates with Instagram for easy sharing and will evolve based on feedback. Future updates will add keyframes and collaboration tools. The app is free to download.

Threads Introduces Interest Feature for Enhanced Content Discovery and Connections

3 days ago

Threads

Threads is rolling out a feature that encourages users to add interest topics to their profiles, enhancing content discovery and connections. Users can edit their profiles to include up to 10 interests, which will improve recommendations and facilitate connections with like-minded individuals. This feature allows users to showcase interests, discover new topics, and access relevant content in their home feeds.

Instagram Enhances AI Age Verification with New Notifications for Parents

3 days ago

Instagram

Instagram is expanding AI age verification for Teen Accounts to enroll more teens. Parents will receive notifications about the importance of accurate age reporting and tips for verifying their teens' ages. So far, 54 million teens have been enrolled, with 97% of those aged 13-15 remaining in protective settings. New AI technology will help identify suspected teen accounts and place them in these settings, encouraging parents to talk to their teens about age verification.