Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.
Snapchat introduces Creator Subscriptions to boost fan engagement and creator revenue, starting with a US alpha test on February 23 and expanding to Canada, the UK, and France. Subscribers get exclusive content, priority replies, and ad-free Stories. Creators set monthly prices, gaining recurring income and direct fan interaction. This adds to Snapchat's monetization tools, supporting sustainable creator businesses.
Facebook is phasing out ASC and AAC campaigns in Marketing API starting V25.0 (Feb 18, 2025), with creation and updates disabled, extending to all MAPI versions after 90 days. By V26.0 (Sep 2026), remaining ASC and AAC campaigns will be paused. ECBC campaigns remain editable until V26.0 but must be duplicated or migrated before then. New campaigns get new IDs. Developers should review updated docs for details.
Dear Algo on Threads lets users customize their feed by requesting more or less content on topics. Typing "Dear Algo" with preferences in a public post adjusts the feed for three days to show relevant content. Users can also repost others' requests. This AI feature personalizes Threads and is available in the US, New Zealand, Australia, and the UK, with plans to expand.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Meta AI introduces new Facebook features to animate profile pictures with preset animations like confetti and hearts, enhancing self-expression. Users can restyle Stories and Memories using AI-driven styles, moods, and backdrops. Text posts can now have animated backgrounds for more engaging sharing. These updates aim to make Facebook interactions more fun and visually dynamic throughout the year.
WhatsApp introduces Strict Account Settings, a lockdown mode enhancing security for users facing sophisticated cyber threats like journalists and public figures. This feature locks accounts to restrictive settings, blocking unknown attachments, silencing unknown calls, and limiting app functions. It can be enabled via Privacy > Advanced in WhatsApp settings and will roll out soon to bolster protection beyond default end-to-end encryption.
Meta will test premium subscriptions on Instagram, Facebook, and WhatsApp, offering exclusive features, enhanced productivity, creativity, and AI tools while keeping core services free. It plans to integrate Manus AI and offer freemium AI video creation via Vibes. Features will differ by app and target a broad audience, separate from Meta Verified. Meta will gather user feedback during rollout.
Pinterest's new Media Planner in Ads Manager simplifies campaign planning by enabling users to create media plans for brand awareness and consideration campaigns. It allows exploration of audiences by demographics and interests, estimates key metrics like impressions and CPC, and models various budget and media scenarios to optimize campaign outcomes without needing extra tools or spreadsheets.
Meta is expanding ads on Threads to all global users next week after initial rollout last spring. Threads has 400M+ monthly users and offers new ad formats, controls, and brand safety features. Ads use Meta’s AI and integrate with existing campaigns, appearing natively in Threads feeds. Account management is simplified, and third-party brand safety verification is available, helping businesses connect with engaged communities.
