Social Media | Swipe Insight

Snapchat Unveils Bitmoji Suite and Game Tools in Lens Studio 5.10 Update

1 days ago

Snapchat's Lens Studio 5.10 introduces the Bitmoji Suite and new Games assets to help AR developers create Bitmoji Game Lenses. The Bitmoji Suite allows customization and animation of Bitmoji, while Games assets support dynamic, turn-based gameplay with features like Character Controller and Leaderboard updates. New Bitmoji Game Lenses are available for play, and a Bitmojiverse Challenge offers cash prizes for creators using these tools.

TikTok adds new tools to customize For You feed with Manage Topics and Smart Filters

1 days ago

TikTok

TikTok is introducing new tools to customize the For You feed, including "Manage Topics" to adjust how often content from over 10 popular topics appears, and AI-powered "Smart Keyword Filters" to limit unwanted content by filtering related keywords. An educational guide will help users understand and shape their feeds. These updates apply to all users and include safeguards to ensure appropriate content recommendations.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Meta to automate 90 percent of product risk assessments with AI system

3 days ago

AI Meta

Meta plans to automate up to 90% of product risk assessments for apps like Instagram and WhatsApp using AI, replacing human evaluators. This aims to speed updates by having teams complete questionnaires, with AI providing instant risk evaluations and requirements. While faster, a former executive warns it may increase risks by missing negative effects. Meta says it invests heavily in privacy and uses AI for low-risk decisions, keeping humans for complex cases.

WhatsApp Adds New Status Features with Music Sharing and Collage Options

6 days ago

WhatsApp is introducing four new Status features to enhance self-expression through collages, music, and stickers. Users can create photo collages with Layout, share songs or music stickers, turn photos into stickers, and use the Add Yours sticker to invite friends to join conversations. These encrypted status updates are visible only to contacts and will roll out to all users in the coming months.

YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

6 days ago

Youtube Ads YouTube

YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.

Instagram Adds Support for 3:4 Aspect Ratio Photos

7 days ago

Instagram

Instagram now supports 3:4 aspect ratio photos, matching the native format of most phone cameras. This update ensures images in 3:4 format display accurately without stretching, working for single-photo posts and carousels. Users can still use 1:1 and 4:5 formats. The change removes the need to crop or adjust photos, preserving original framing and composition for better post flexibility.

Linkedin Adds New Post Analytics to Track Profile Views Followers and Link Clicks

7 days ago

LinkedIn has introduced new post analytics showing when posts drive profile views, new followers, and clicks on Premium custom buttons like websites or newsletters. These metrics help users track content impact and audience engagement. The new data appears under "Profile activity" and "Link engagement" in post analytics, helping users refine their content strategy and grow their network.

LinkedIn removes custom link option for Premium profiles

8 days ago

LinkedIn is removing the option for Premium subscribers to add new custom links to their profiles. Existing links will remain but cannot be changed or re-added if removed. This feature is being eliminated to focus on more valuable offerings. The change may not impact many users since it was limited to Premium members and likely did not generate significant traffic.

YouTube Adds Additional Reviews to Boost Video Monetization Accuracy

8 days ago

YouTube

YouTube adds automatic extra reviews for videos rated with limited ads to improve monetization accuracy. Reviews may take up to 24 hours but usually finish sooner. Creators can appeal and should upload videos as private or unlisted until reviews complete. This reduces appeals, boosts monetization chances, and speeds up ad suitability checks, including for private videos.