Walmart Launches Self-Serve Insights Connectors for Supplier Optimization

April 18, 2024 at 5:04:47 AM

Walmart Launches Self-Serve Insights Connectors for Supplier Optimization

Summary

Walmart has introduced Walmart Luminate Insights Activation, a self-serve tool integrating Walmart Connect and Luminate products. It aims to assist suppliers in planning for customer needs by merging advanced targeting with Luminate's insights. The tool, linking insights on inventory and store events across physical and digital platforms, will be available by year-end, ahead of the holiday season.

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