Walmart Launches Self-Serve Insights Connectors for Supplier Optimization

Walmart Luminate Insights Activation is a self-serve integration that combines advanced targeting with the insights from Walmart Luminate. It aims to help suppliers plan better for customer needs by driving product, brand, and category sales. This integration connects Walmart Luminate insights unit with the sales network Walmart Connect.

Suppliers can use Walmart Connect and Walmart Luminate by leveraging the new Walmart Luminate Insights Activation. This self-serve integration allows suppliers to pair advanced targeting with Luminate’s insights to drive sales and better accommodate customers' needs by understanding inventory positions and the impact of store events.

Walmart Luminate Insights Activation will be available for suppliers by this year's holiday season. It will start with a closed beta test and then move to general availability (GA) launch by the end of the year.