March 15, 2024 at 3:03:04 PM
Saatchi & Saatchi Canada/Synergize, Simplii Financial, and Canadian Tire won Google Canada’s inaugural Search Honours Awards for their innovative use of AI in marketing. Saatchi & Saatchi developed a value-based bidding strategy, leading to a 71% sales increase. Simplii Financial streamlined its account structure, resulting in 10X more conversions. Canadian Tire implemented broad match, resulting in more store visits year over year.
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