Include YouTube Shorts in Your Marketing Strategy
3 days ago
Brands should include YouTube Shorts in their marketing strategy as it reaches a unique audience, wi...
Think With Google
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What AI in Search Means for Advertisers' Future
1 months ago
Google's new AI innovations in Search, including enhanced question capabilities, Lens integration, a...
How Marketers Can Implement AI: Automate, Augment, Analyze
2 months ago
Jim Lecinski, a marketing professor at Northwestern University, outlines how marketers can implement...
The Ultimate Google Analytics Audit Tool
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Get the most out of your Google Analytics data with GA4 Auditor - a comprehensive audit tool that he...
How Gen Z Fandoms Are Shaping YouTube's Future
2 months ago
Gen Z fandoms are shaping YouTube's future by creating and remixing content, influencing mainstream ...
Google Used AI to Analyze Over 8,000 YouTube Ads. Here Are the Key Learnings
5 months ago
Google's AI analyzed 8,000 successful YouTube video ads, revealing key trends. Brands are showcasing...
Strategies to Boost Confidence in Consumers and Improve Metrics
6 months ago
Google's study with Ipsos shows confident consumers enhance business performance. Confidence stems f...
Transforming Viewership: Viewer Behaviors Influence YouTube Video Culture
6 months ago
Viewer behaviors are transforming YouTube's video culture, turning viewers into 24/7 fans. YouTube i...
Instacart Boosts Ad Sales Through AI, CMO Laura Jones Reveals
6 months ago
Instacart's CMO, Laura Jones, has leveraged AI to boost ad sales. Key strategies include smart produ...
Boost Efficiency Now: Consolidate Your Streaming Media
6 months ago
Google's Sean Downey highlights the need for a unified approach to video buying amidst the streaming...