Google Used AI to Analyze Over 8,000 YouTube Ads. Here Are the Key Learnings
1 months ago
Google's AI analyzed 8,000 successful YouTube video ads, revealing key trends. Brands are showcasing...
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Strategies to Boost Confidence in Consumers and Improve Metrics
2 months ago
Google's study with Ipsos shows confident consumers enhance business performance. Confidence stems f...
Transforming Viewership: Viewer Behaviors Influence YouTube Video Culture
2 months ago
Viewer behaviors are transforming YouTube's video culture, turning viewers into 24/7 fans. YouTube i...
Instacart Boosts Ad Sales Through AI, CMO Laura Jones Reveals
2 months ago
Instacart's CMO, Laura Jones, has leveraged AI to boost ad sales. Key strategies include smart produ...
Introducing GA4 Auditor - The Ultimate Google Analytics Audit Tool
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Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 featur...
Boost Efficiency Now: Consolidate Your Streaming Media
2 months ago
Google's Sean Downey highlights the need for a unified approach to video buying amidst the streaming...
Nestle's CMO Transforms into Digital Marketing Powerhouse with AI & Data
3 months ago
Aude Gandon, Nestlé's global CMO, is transforming the company's marketing strategy by emphasizing cr...
Third-party cookie deprecation guidance
3 months ago
Google's Durable Growth Center offers guidance for Chrome's upcoming third-party cookies deprecation...
Increase engagement and funnel conversions
3 months ago
Google's digital marketing publication emphasizes using Google AI to enhance conversions and custome...
Questions to ask your media agency partner
3 months ago
Google's Media Lab suggests five areas to evaluate when choosing a media agency. These include data ...