How Gen Z Fandoms Are Shaping YouTube's Future
13 days ago
Gen Z fandoms are shaping YouTube's future by creating and remixing content, influencing mainstream ...
Think With Google
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Google Used AI to Analyze Over 8,000 YouTube Ads. Here Are the Key Learnings
2 months ago
Google's AI analyzed 8,000 successful YouTube video ads, revealing key trends. Brands are showcasing...
Strategies to Boost Confidence in Consumers and Improve Metrics
3 months ago
Google's study with Ipsos shows confident consumers enhance business performance. Confidence stems f...
Transforming Viewership: Viewer Behaviors Influence YouTube Video Culture
4 months ago
Viewer behaviors are transforming YouTube's video culture, turning viewers into 24/7 fans. YouTube i...
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Instacart Boosts Ad Sales Through AI, CMO Laura Jones Reveals
4 months ago
Instacart's CMO, Laura Jones, has leveraged AI to boost ad sales. Key strategies include smart produ...
Boost Efficiency Now: Consolidate Your Streaming Media
4 months ago
Google's Sean Downey highlights the need for a unified approach to video buying amidst the streaming...
Nestle's CMO Transforms into Digital Marketing Powerhouse with AI & Data
4 months ago
Aude Gandon, Nestlé's global CMO, is transforming the company's marketing strategy by emphasizing cr...
Third-party cookie deprecation guidance
4 months ago
Google's Durable Growth Center offers guidance for Chrome's upcoming third-party cookies deprecation...
Increase engagement and funnel conversions
4 months ago
Google's digital marketing publication emphasizes using Google AI to enhance conversions and custome...