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Strategies to Boost Confidence in Consumers and Improve Metrics

Strategies to Boost Confidence in Consumers and Improve Metrics

7 months ago

Google's study with Ipsos shows confident consumers enhance business performance. Confidence stems from knowledge, relevant info, and brand connection. Brands can build confidence by offering accessible, credible info. Consumers value relevance over personalization. AI can deliver this relevance. Brands can gain market share with new options. Confident consumers are more likely to repurchase.

Think with Google
Think with Google

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Google CEO Downplays AI Impact on Search Traffic, Boosts Engagement

Google CEO Downplays AI Impact on Search Traffic, Boosts Engagement

7 months ago

Google CEO Sundar Pichai dismisses concerns about AI's impact on website traffic, asserting it increases engagement. He suggests AI overviews boost user interaction and clicks. Despite some websites reporting traffic loss, Pichai believes these are mostly 'aggregators'. He encourages website owners to monitor analytics to assess AI's real impact.

Former Google Employee Claims Company's AI Push Driven by Fear of Falling Behind Trending ️‍🔥

Former Google Employee Claims Company's AI Push Driven by Fear of Falling Behind

7 months ago

Former Google employee, Scott Jenson, asserts that Google's AI projects are driven by fear of being left behind, leading to the integration of AI everywhere. This relentless AI push, despite its current limitations, is causing Google to lose trust among users, SEOs, advertisers, and content creators. Jenson likens the situation to the Google+ fiasco 13 years ago, and warns that Apple is on a similar path with Siri.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Unveils Image and Video Web Crawlers for R&D

Google Unveils Image and Video Web Crawlers for R&D

7 months ago

Google has introduced two new web crawlers, GoogleOther-Image and GoogleOther-Video, for scraping image and video content for R&D. These crawlers handle binary data, not text. Google has updated the user agent strings for the regular GoogleOther crawler. The data scraped isn't for AI training, that's the Google-Extended crawler's job. Publishers can block these new crawlers.

Google Possibly Displaying More Review Stars in Mobile Search Results

Google Possibly Displaying More Review Stars in Mobile Search Results

7 months ago

Google may be increasing the frequency of review stars in mobile search results, as per recent reports. Tools such as RankRanger have indicated a significant rise in the appearance of these stars, while others show a more modest increase. The change was first noticed by Vijay Chauhan and has since been confirmed by various tools. However, it's unclear if all users have noticed this change.

Google Introduces 'Web' Filter for Text-based Links in Search Results

Google Introduces 'Web' Filter for Text-based Links in Search Results

7 months ago

Google has launched a new 'Web' filter in its search results that displays only text-based links, eliminating images, videos, and other forms of search results. The filter can be found alongside other filters or under the 'more' menu. This feature was added after feedback from users who sometimes prefer to see only web page links in their search results. The 'Web' filter is rolling out globally.

Google I/O 2024: Complete Coverage of All News and Announcements Trending ️‍🔥

Google I/O 2024: Complete Coverage of All News and Announcements

7 months ago

Google I/O 2024 introduced AI-based products like VideoFX, ImageFX, and MusicFX, now available in 110 countries. The Gemini-based LearnLM model for improved learning experiences, AI safeguards, and engaging learning tools were announced. Updates across Gemini, Android, Search, and Photos were shared. New features for Google Workspace and Gemini 1.5 Pro were launched. The 6th gen Trillium TPU for the next generation of AI models was announced.

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Google Integrates Gemini into Android, Enhancing In-App Contextual Awareness

Google Integrates Gemini into Android, Enhancing In-App Contextual Awareness

7 months ago

Google has integrated AI into Android for enhanced user interactions. 'Circle to Search' now aids students with homework by offering step-by-step problem-solving instructions. The 'Gemini' assistant is set to improve context understanding. 'Gemini Nano' will soon process more contextual information. 'TalkBack' will offer richer image descriptions for visually impaired users. A new feature is being tested to alert users to potential phone scams. Further AI developments are anticipated.

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Gemini AI Side Panel Launches in  in Gmail, Docs, Drive, and More

Gemini AI Side Panel Launches in in Gmail, Docs, Drive, and More

7 months ago

Google I/O 2024 introduces Gemini 1.5 Pro in Google Workspace side panel in Gmail & Drive, offering advanced reasoning and a longer context window. New features in Gmail mobile include email summarization, Contextual Smart Reply, and Gmail Q&A. Language support for 'Help me write' in Docs and Gmail is expanding to include Spanish and Portuguese.

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