Google's CEO, Sundar Pichai, in an interview with Emily Chang at Bloomberg, discussed the concerns about the declining quality of Google Search due to SEO spam. Pichai acknowledged that the transition to AI would lead to an explosion of new content, which could be challenging. He emphasized that managing this well would define a high-quality product and be crucial to the success of Search.
Key points from the interview include:
- Pichai's belief that the ability to handle the influx of new content due to AI will determine a high-quality product.
- He reassures that links to publishers will continue to be important in the new Google Search (SGE) version.
- He asserts that ads won't be an issue in SGE, implying that the stock market should not be concerned.
- He also discusses AI and the future of Google at length.
The interview also referenced a German study shared by Search Engine Roundtable about Google Search's perceived poor search quality.
