Sundar Pichai discussed the future of Google Search, emphasizing that handling the influx of new content due to AI is a significant challenge. He believes that managing this well will define a high-quality product and be central to the success of Search. He mentioned that with transitions like the rise of AI, there's an explosion of new content which can include SEO spam, but overcoming these challenges is what will distinguish a superior search product.

Sundar Pichai views the issue of SEO spam as a challenge that arises with any transition, particularly with the explosion of new content generated by AI. He acknowledges that some people may struggle with this but sees it as an opportunity to define what a high-quality product is, suggesting that effectively dealing with SEO spam is crucial for the success of Google Search.

In the interview, Sundar Pichai made several key points about the new version of Google Search (SGE), including:

• Links to publishers are important in SGE, indicating that Google values the connection to original content creators.
• Ads will not be an issue in SGE, which should reassure the stock market and stakeholders that ad quality and relevance will be maintained.
• He also discussed the broader role of AI in the future of Google, hinting at the company's commitment to integrating AI into their products and services.